12.5K Shopify Stores in Sweden: Stats & Trends (2026)
We track 12,522 active Shopify stores in Sweden, with 5,002 newly added in the last 30 days (40% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 52% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5,002 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 472 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $227 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (31%), Google Tag Manager (10%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Debutify.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Sweden
| Province | Stores | Share |
|---|---|---|
| England | 219 | 2% |
| Hong Kong Island | 57 | 0% |
| Kowloon | 39 | 0% |
| Hunan | 36 | 0% |
| Wales | 11 | 0% |
| New Territories | 10 | 0% |
| Wyoming | 10 | 0% |
| Guangdong | 9 | 0% |
| Roma | 8 | 0% |
| City | Stores | Share |
|---|---|---|
| Stockholm | 1,251 | 10% |
| Göteborg | 462 | 4% |
| Malmö | 355 | 3% |
| Uppsala | 182 | 1% |
| Helsingborg | 181 | 1% |
| London | 143 | 1% |
| Västerås | 109 | 1% |
| Lund | 107 | 1% |
| Borås | 106 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
GSC Instagram Feed, Instafeed
Yotpo: Product Reviews App
Kaching Bundles App & Upsells
Instafeed ‑ Instagram Feed
GSC Instagram Feed, Instafeed
LinkedOption Combined Listings
EG Auto Add to Cart Free Gift
Klaviyo: Email Marketing & SMS
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Bundler ‑ Product Bundles App
Trustpilot Reviews
Shopify Inbox
Judge.me Product Reviews App
CartBot: Gift with purchase
Pandectes GDPR Compliance
Powerful Contact Form Builder
EG Auto Add to Cart Free Gift
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Start Free TrialFAQ
How many Shopify stores are in Sweden?
Our database tracks 12,522 active Shopify stores in Sweden.
How fast is the Sweden Shopify market growing?
In the past 30 days, 5,002 new Shopify stores were indexed in Sweden, reflecting a 40% monthly growth rate.
What is the average catalog size for Sweden Shopify stores?
Among Shopify stores in Sweden with catalog data, the average is about 472 products. The most common catalog size range is 1-9.
What are the most popular apps among Sweden Shopify stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (49%), Facebook (34%), TikTok (17%).
Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.