188 Shopify Active lifestyle Stores: Stats & Market Data (2026)
188 active Shopify stores fall into the Active lifestyle segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Health, Sporting Goods. 67% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
17 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 193 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $103 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (49%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Brooklyn, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Google & YouTube
Klaviyo: Email Marketing & SMS
Avada AI Content Blog Builder
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Judge.me Product Reviews App
XO Gallery
Klaviyo: Email Marketing & SMS
Bold AI Upsell & Cross‑Sell
Shopify Inbox
Judge.me Product Reviews App
Consentmo GDPR Compliance
EG Auto Add to Cart Free Gift
Awin ‑ Affiliate Marketing
Bundler ‑ Product Bundles App
Hulk Contact Us Form
Shopify Inbox
AdRoll Marketing & Advertising
UpPromote Affiliate Marketing
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Start Free TrialFAQ
How many Shopify Active lifestyle stores are there?
We currently track 188 active Shopify stores in the Active lifestyle segment.
Are Shopify Active lifestyle stores growing?
Yes. In the last 30 days, 17 new stores were indexed in the Active lifestyle segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Active lifestyle stores?
Among stores with pricing data, the average listed price is about $103, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Active lifestyle stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (54%), TikTok (22%).
Social media adoption is strong at 67%, and 11% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.