220 Shopify Beauty serum Stores: Stats & Market Data (2026)
220 active Shopify stores fall into the Beauty serum segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Electronics. 49% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
42 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 1 Baby & Kids 1 Books & Literature 1Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 188 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, Japan, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (36%), Google Tag Manager (14%), Facebook Pixel (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching Bundles App & Upsells
Shopify Inbox
Judge.me Product Reviews App
TrustWILL Product Reviews App
Vitals: Reviews, Bundles & 40+
Avada Boost Sales Trust Badges
Releasit COD Form & Upsells
Judge.me Product Reviews App
ReelUp‑Shoppable Videos+Reels
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Start Free TrialFAQ
How many Shopify Beauty serum stores are there?
We currently track 220 active Shopify stores in the Beauty serum segment.
Are Shopify Beauty serum stores growing?
Yes. In the last 30 days, 42 new stores were indexed in the Beauty serum segment, showing a 19% monthly growth rate.
What is the average product price in Shopify Beauty serum stores?
Among stores with pricing data, the average listed price is about $49, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Beauty serum stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (47%), Facebook (29%), TikTok (18%).
About 49% of stores maintain social media profiles and 10% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the Shopify average of 59%.