1,684 Shopify Boutique fashion Stores: Stats & Market Data (2026)
1,684 active Shopify stores fall into the Boutique fashion segment, with 160 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Celebrations & Gifts. 75% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
160 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 5 Baby & Kids 2 Food & Beverages 2 Toys & Games 2 Antiques & Collectibles 1 Books & Literature 1 Health 1Among stores with catalog data, the 200-999 product range is most common. The average is 692 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $100 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (5%), Google Ads (2%).
Popular themes
The most used are Dawn, Impulse, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Amp Slide Cart Upsell Drawer
Helium Customer Fields
Omnisend Email Marketing & SMS
Klaviyo: Email Marketing & SMS
TrustedSite ‑ Trust Badges
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
EasySell COD Form & Upsells
Shopify Inbox
Klaviyo: Email Marketing & SMS
Yotpo: Product Reviews App
Essential Announcement Bar
Frequently Bought Together CBB
Shopify Inbox
Judge.me Product Reviews App
Adoric Popup & Email Popups
Hextom: Free Shipping Bar
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Afterpay On‑Site Messaging
Hextom: Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify Boutique fashion stores are there?
We currently track 1,684 active Shopify stores in the Boutique fashion segment.
Are Shopify Boutique fashion stores growing?
Yes. In the last 30 days, 160 new stores were indexed in the Boutique fashion segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Boutique fashion stores?
Among stores with pricing data, the average listed price is about $100, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Boutique fashion stores?
The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (70%), Facebook (57%), TikTok (22%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 7% run Meta ads. That's 16 percentage points above the Shopify average of 59%.