211 Shopify Comfortable Stores: Stats & Market Data (2026)
211 active Shopify stores fall into the Comfortable segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Furniture. 67% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
6 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 161 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $64 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (48%), Google Tag Manager (12%), Google Ads (8%).
Popular themes
The most used are Dawn, Debut, Horizon.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
AZ: Google Font & Custom Fonts
Shopify Inbox
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
Shopify Inbox
EComposer Landing Page Builder
Shopify Inbox
Afterpay On‑Site Messaging
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Yotpo: Email Marketing & SMS
Kaching Bundles App & Upsells
Simprosys Google Shopping Feed
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Comfortable stores are there?
We currently track 211 active Shopify stores in the Comfortable segment.
Are Shopify Comfortable stores growing?
Yes. In the last 30 days, 6 new stores were indexed in the Comfortable segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Comfortable stores?
Among stores with pricing data, the average listed price is about $64, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Comfortable stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (45%), TikTok (23%).
Social media adoption is strong at 67%, and 12% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.