104 Shopify Digital product Stores: Stats & Market Data (2026)
104 active Shopify stores fall into the Digital product segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Arts & Entertainment, Software. 56% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
9 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 39 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $171 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (25%), Google Tag Manager (5%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GemPages Landing Page Builder
Shopify Inbox
Instafeed ‑ Instagram Feed
Klaviyo: Email Marketing & SMS
Shopify Inbox
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
BM: Country blocker IP blocker
Geolocation Redirects Geo:Pro
Microsoft Clarity: AI Insights
Klaviyo: Email Marketing & SMS
SEOWILL: AI SEO & AI Blog Post
Shopify Inbox
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Gelato: Print on Demand
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Digital product stores are there?
We currently track 104 active Shopify stores in the Digital product segment.
Are Shopify Digital product stores growing?
Yes. In the last 30 days, 9 new stores were indexed in the Digital product segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Digital product stores?
Among stores with pricing data, the average listed price is about $171, with the most common pricing band at Under $25.
What apps are most popular for Shopify Digital product stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (28%), TikTok (17%).
Social media adoption is strong at 56%, and 4% of stores run Meta ad campaigns.