204 Shopify Ethical Stores: Stats & Market Data (2026)
204 active Shopify stores fall into the Ethical segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 81% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 370 products per store. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $114 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (52%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Afterpay On‑Site Messaging
Firework Shoppable Video & UGC
UpPromote Affiliate Marketing
Afterpay On‑Site Messaging
Judge.me Product Reviews App
Hulk Contact Form Builder
Image Variant Automator
Klaviyo: Email Marketing & SMS
Shopify Inbox
Judge.me Product Reviews App
Buddha Mega Menu & Navigation
Hextom: Free Shipping Bar
EComposer Landing Page Builder
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Ethical stores are there?
We currently track 204 active Shopify stores in the Ethical segment.
Are Shopify Ethical stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Ethical segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Ethical stores?
Among stores with pricing data, the average listed price is about $114, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Ethical stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (79%), Facebook (61%), Pinterest (21%).
Social media engagement is exceptionally high: 81% of stores maintain social profiles and 6% run Meta ads. That's 22 percentage points above the Shopify average of 59%.