194 Shopify Eye makeup Stores: Stats & Market Data (2026)
194 active Shopify stores fall into the Eye makeup segment, with 30 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 70% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
30 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 185 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $25 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (37%), Google Tag Manager (14%), Google Ads (9%).
Popular themes
The most used are Dawn, Shrine Pro, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
Avada AI SEO Suite Optimizer
Firework Shoppable Video & UGC
Shopify Inbox
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Shopify Inbox
Amp Back in Stock | PreOrder
Hextom: Countdown Timer Bar
Hextom: Free Shipping Bar
Bundler ‑ Product Bundles App
Poptin Exit Popup Email Pop Up
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Judge.me Product Reviews App
Releasit COD Form & Upsells
Omnisend Email Marketing & SMS
Color Swatch King: Variants
Afterpay On‑Site Messaging
Covet Instagram Feed & Reviews
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Start Free TrialFAQ
How many Shopify Eye makeup stores are there?
We currently track 194 active Shopify stores in the Eye makeup segment.
Are Shopify Eye makeup stores growing?
Yes. In the last 30 days, 30 new stores were indexed in the Eye makeup segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Eye makeup stores?
Among stores with pricing data, the average listed price is about $25, with the most common pricing band at Under $25.
What apps are most popular for Shopify Eye makeup stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (52%), TikTok (35%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 14% run Meta ads. That's 11 percentage points above the Shopify average of 59%.