341 Shopify Family-owned Stores: Stats & Market Data (2026)
341 active Shopify stores fall into the Family-owned segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Apparel & Accessories, Home & Garden. 78% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 807 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Australia, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $271 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (35%), Google Tag Manager (7%), Google Ads (3%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Bundler ‑ Product Bundles App
Zapiet ‑ Pickup + Delivery
Klaviyo: Email Marketing & SMS
Parkour: Facebook Pixel & Feed
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Klaviyo: Email Marketing & SMS
Okendo: Reviews & Loyalty
Simprosys Google Shopping Feed
Judge.me Product Reviews App
TA AI Product Labels & Badges
Afterpay On‑Site Messaging
Shopify Inbox
Shopify Inbox
Klaviyo: Email Marketing & SMS
Conversion Bear Trust Badges
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Start Free TrialFAQ
How many Shopify Family-owned stores are there?
We currently track 341 active Shopify stores in the Family-owned segment.
Are Shopify Family-owned stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Family-owned segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Family-owned stores?
Among stores with pricing data, the average listed price is about $271, with the most common pricing band at Under $25.
What apps are most popular for Shopify Family-owned stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (68%), Instagram (68%), TikTok (18%).
Social media engagement is exceptionally high: 78% of stores maintain social profiles and 4% run Meta ads. That's 19 percentage points above the Shopify average of 59%.