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Topic
Updated June 8, 2026
Shopify

77 Shopify Fashion outerwear Stores: Stats & Market Data (2026)

77 active Shopify stores fall into the Fashion outerwear segment, with 24 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories. 56% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

56%
Social media
8%
Meta ads
60%
Contact info
Total Stores
77
Active Shopify stores
New (30d)
24
Newly added in the last 30 days
Avg. Products
328
Among 76 stores with catalog data
Avg. Price
$246
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

24 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 14%
10-49 12 · 16%
50-199 27 · 36%
200-999 22 · 29%
1k-4.9k 3 · 4%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 328 products per store. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Georgia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1 · 1%
$25-$49 8 · 11%
$50-$99 18 · 24%
$100-$199 22 · 29%
$200-$499 17 · 22%
$500+ 10 · 13%
Store currencies
USD 33 EUR 23 GBP 6 AUD 2 EGP 2 MXN 2 TRY 2 CAD 1

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $246. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (34%), TikTok (23%).

Instagram
52%
Facebook
34%
TikTok
23%
YouTube
8%
Pinterest
6%
Twitter / X
4%
LinkedIn
3%

Social media adoption is strong at 56%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (13%), Google Ads (10%).

Google Analytics
34%
Google Tag Manager
13%
Google Ads
10%
Facebook Pixel
4%

Popular themes

The most used are Dawn, Prestige, Horizon.

Dawn 16% Prestige 9% Horizon 5% Impulse 4% Minimog - Os 2.0 4% Be Yours 3% Debut 3% Ella 3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Nash Egypt
95 products $33 avg 1 ads
Apparel & Accessories leather jacket men kaftan clothing
1,400 products $63 avg 388 ads
Apparel & Accessories women's jackets ladies coats Kaching Bundles App & Upsells Kiwi Size Chart & Recommender
Fur-Gala Mexico
92 products $586 avg
Apparel & Accessories fur coats winter apparel Klaviyo: Email Marketing & SMS
392 products $156 avg
Apparel & Accessories winter jackets women's coats Sami B2B Lock,Password Protect Pandectes GDPR Compliance
108 products $144 avg
Apparel & Accessories women jackets women coats Avada AI SEO Suite Optimizer Klaviyo: Email Marketing & SMS
127 products $823 avg 11 ads
Apparel & Accessories winter coats fashion outerwear GSC Instagram Feed, Instafeed Multifeeds Feed Builder
1,666 products $248 avg
Apparel & Accessories leather jackets men's coats
73 products $36 avg
Apparel & Accessories women's dresses casual tops Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Western Citizen United States
79 products $47 avg
Apparel & Accessories men's jackets casual jackets
117 products $111 avg
Apparel & Accessories winter coats parka jackets Simprosys Google Shopping Feed Ultimate GDPR EU Cookie Banner
341 products $223 avg
Apparel & Accessories leather jackets premium coats Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
230 products $146 avg
Apparel & Accessories coats jackets AZ: Google Font & Custom Fonts

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FAQ

How many Shopify Fashion outerwear stores are there?

We currently track 77 active Shopify stores in the Fashion outerwear segment.

Are Shopify Fashion outerwear stores growing?

Yes. In the last 30 days, 24 new stores were indexed in the Fashion outerwear segment, showing a 31% monthly growth rate.

What is the average product price in Shopify Fashion outerwear stores?

Among stores with pricing data, the average listed price is about $246, with the most common pricing band at $100-$199.

What apps are most popular for Shopify Fashion outerwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.