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Topic
Updated June 8, 2026
Shopify

99 Shopify Infant wear Stores: Stats & Market Data (2026)

99 active Shopify stores fall into the Infant wear segment, with 22 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Toys & Games. 68% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

68%
Social media
9%
Meta ads
51%
Contact info
Total Stores
99
Active Shopify stores
New (30d)
22
Newly added in the last 30 days
Avg. Products
792
Among 99 stores with catalog data
Avg. Price
$35
Among 98 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

33 16 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

22 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 5%
10-49 21 · 21%
50-199 32 · 32%
200-999 25 · 25%
1k-4.9k 13 · 13%
5k+ 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
88% coverage
Apparel & Accessories
32% coverage
Toys & Games
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 792 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, India, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 42 · 43%
$25-$49 37 · 38%
$50-$99 15 · 15%
$100-$199 3 · 3%
$200-$499 1 · 1%
Store currencies
USD 34 EUR 20 INR 10 GBP 5 MXN 5 BRL 3 HKD 3 AUD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $35 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (68%), Facebook (41%), TikTok (11%).

Instagram
68%
Facebook
41%
TikTok
11%
YouTube
8%
Pinterest
5%
Twitter / X
3%

Social media adoption is strong at 68%, and 9% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Broadcast.

Dawn 18% Horizon 9% Broadcast 5% Debut 4% Craft 3% Crave 3% Dwell 3% Impulse 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

662 products $33 avg 30 ads
Baby & Kids kids clothes baby clothes Afterpay On‑Site Messaging Judge.me Product Reviews App
976 products $5 avg 9 ads
Baby & Kids newborn clothes baby outfits Notify Me! Restock & PreOrder Google & YouTube
Smoochie Baby United States
1,276 products $29 avg
Apparel & Accessories Baby & Kids Toys & Games childrens clothing baby clothes Loox ‑ Product Reviews App Hextom: Quick Announcement Bar
59 products $4 avg
Baby & Kids kids clothing infant wear GSC Instagram Feed, Instafeed XO Insert Code
Newbornish United Kingdom
33 products $7 avg
Baby & Kids baby clothes newborn outfits
485 products $47 avg
Apparel & Accessories Baby & Kids kids clothes baby clothes
Raising Little Philippines
4,188 products $21 avg
Apparel & Accessories children's fashion kids clothing online Shopify Inbox SP Sales Pop up Social Proof
264 products $72 avg
Apparel & Accessories Baby & Kids childrens clothes baby fashion
Stoked Baby Company United States
6 products $24 avg
Baby & Kids baby clothes kids apparel Klaviyo: Email Marketing & SMS
950 products $3 avg
Baby & Kids Apparel & Accessories kids clothes baby clothes Judge.me Product Reviews App Pop Convert ‑ Pop Ups, Banners
44 products $17 avg
Baby & Kids baby clothes childrens apparel
42 products $11 avg
Baby & Kids Apparel & Accessories maternity clothes baby clothes Privy ‑ Email, SMS & Pop Ups

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FAQ

How many Shopify Infant wear stores are there?

We currently track 99 active Shopify stores in the Infant wear segment.

Are Shopify Infant wear stores growing?

Yes. In the last 30 days, 22 new stores were indexed in the Infant wear segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Infant wear stores?

Among stores with pricing data, the average listed price is about $35, with the most common pricing band at Under $25.

What apps are most popular for Shopify Infant wear stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.