75 Shopify Maternity essentials Stores: Stats & Market Data (2026)
75 active Shopify stores fall into the Maternity essentials segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Beauty & Cosmetics. 65% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
17 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 327 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Australia, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $29 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (13%), Facebook Pixel (4%).
Popular themes
The most used are Molding, Dawn, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CartBot: Gift with purchase
Supergrid Collections ‑ Depict
Chatra — Live Chat & Chatbot
UFE Cross Sell & Upsell Bundle
Shopify Inbox
Judge.me Product Reviews App
Bundler ‑ Product Bundles App
FBP: Fast Bundle & Upsell App
Klaviyo: Email Marketing & SMS
Weglot: AI & Human Translate
Klaviyo: Email Marketing & SMS
Vitals: Reviews, Bundles & 40+
CartBot: Gift with purchase
Supergrid Collections ‑ Depict
BK Reviews
Swym Wishlist Plus
Consentmo GDPR Compliance
Shopify Inbox
Judge.me Product Reviews App
EComposer Landing Page Builder
Hextom: Free Shipping Bar
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Start Free TrialFAQ
How many Shopify Maternity essentials stores are there?
We currently track 75 active Shopify stores in the Maternity essentials segment.
Are Shopify Maternity essentials stores growing?
Yes. In the last 30 days, 17 new stores were indexed in the Maternity essentials segment, showing a 23% monthly growth rate.
What is the average product price in Shopify Maternity essentials stores?
Among stores with pricing data, the average listed price is about $29, with the most common pricing band at Under $25.
What apps are most popular for Shopify Maternity essentials stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (49%), TikTok (25%).
Social media adoption is strong at 65%, and 11% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.