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Topic
Updated June 8, 2026
Shopify

80 Shopify Maternity products Stores: Stats & Market Data (2026)

80 active Shopify stores fall into the Maternity products segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Beauty & Cosmetics, Health. 69% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

69%
Social media
10%
Meta ads
64%
Contact info
Total Stores
80
Active Shopify stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
993
Among 77 stores with catalog data
Avg. Price
$46
Among 76 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 22%
10-49 19 · 25%
50-199 23 · 30%
200-999 9 · 12%
1k-4.9k 7 · 9%
5k+ 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
95% coverage
Beauty & Cosmetics
21% coverage
Health
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 993 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 42%
$25-$49 24 · 32%
$50-$99 13 · 17%
$100-$199 5 · 7%
$200-$499 2 · 3%
Store currencies
EUR 19 USD 16 AUD 10 GBP 5 PHP 4 INR 3 AED 2 BRL 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (66%), Facebook (60%), TikTok (26%).

Instagram
66%
Facebook
60%
TikTok
26%
YouTube
22%
Twitter / X
9%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 69%, and 10% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (48%), Google Tag Manager (19%), Google Ads (9%).

Google Analytics
48%
Google Tag Manager
19%
Google Ads
9%
Facebook Pixel
5%
TikTok Pixel
4%

Popular themes

The most used are Dawn, Impulse, Be Yours.

Dawn 18% Impulse 5% Be Yours 4% Debut 4% Horizon 4% Trade 4% Craft 2% Ella 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $15 avg 8 ads
Baby & Kids period care sanitary pads T Lab ‑ AI Language Translate GeoIP Country Redirect
120 products $41 avg 9 ads
Baby & Kids baby feeding maternity products Klaviyo: Email Marketing & SMS Wyllo
113 products $23 avg 1 ads
Sporting Goods Baby & Kids Home & Garden sports equipment maternity products Shopify Inbox
354 products $47 avg 1 ads
Baby & Kids baby carrier cover baby bibs Notify Me! Restock & PreOrder T Lab ‑ AI Language Translate
58 products $31 avg
Baby & Kids maternity products baby and maternity store Hextom: Free Shipping Bar GemPages Landing Page Builder
405 products $30 avg
Beauty & Cosmetics Baby & Kids personal care injury support Gelato: Print on Demand Printful: Print on Demand
MiniMe Croatia
343 products $181 avg
Baby & Kids baby stroller maternity products Klaviyo: Email Marketing & SMS Triple Whale
6 products $13 avg
Baby & Kids nursing cover baby accessories UpPromote Affiliate Marketing Shopify Inbox
9 products $22 avg
Baby & Kids maternity products postpartum care UpPromote Affiliate Marketing Judge.me Product Reviews App
Joone Paris United States
118 products $40 avg
Baby & Kids baby diapers organic baby care Colissimo Official Infinite Product Options
5 products $45 avg
Baby & Kids baby products children's store
102 products $8 avg
Baby & Kids breast pump baby bottles Google & YouTube Tapita AI SEO Optimizer, Speed

Want the full dataset?

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FAQ

How many Shopify Maternity products stores are there?

We currently track 80 active Shopify stores in the Maternity products segment.

Are Shopify Maternity products stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Maternity products segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Maternity products stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

What apps are most popular for Shopify Maternity products stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.