209 Shopify Non-toxic Stores: Stats & Market Data (2026)
209 active Shopify stores fall into the Non-toxic segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Baby & Kids. 86% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
8 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 124 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $370 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (53%), Google Tag Manager (17%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Broadcast.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Blockify Fraud Filter, Blocker
Omnisend Email Marketing & SMS
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Attentive: AI‑led Email &SMS
Powerful Contact Form Builder
Shopify Inbox
Judge.me Product Reviews App
AfterShip Email Marketing,SMS
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Omnisend Email Marketing & SMS
Sherpas: Smart SEO
AdRoll Marketing & Advertising
Analyzely ‑ Google Analytics 4
FoxKit AIO Upsell Cross‑sell
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Afterpay On‑Site Messaging
Judge.me Product Reviews App
Rise Gift Cards & Store Credit
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Non-toxic stores are there?
We currently track 209 active Shopify stores in the Non-toxic segment.
Are Shopify Non-toxic stores growing?
Yes. In the last 30 days, 8 new stores were indexed in the Non-toxic segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Non-toxic stores?
Among stores with pricing data, the average listed price is about $370, with the most common pricing band at Under $25.
What apps are most popular for Shopify Non-toxic stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (84%), Facebook (67%), TikTok (31%).
Social media engagement is exceptionally high: 86% of stores maintain social profiles and 10% run Meta ads. That's 27 percentage points above the Shopify average of 59%.