86 Shopify Pen Stores: Stats & Market Data (2026)
86 active Shopify stores fall into the Pen segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Apparel & Accessories. 49% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 436 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $52 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (24%), Google Tag Manager (3%), Facebook Pixel (1%).
Popular themes
The most used are Dawn, Debut, Horizon.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Consentmo GDPR Compliance
Judge.me Product Reviews App
SEOWILL‑ Page Speed Optimizer
GSC Countdown Timer Bar
Judge.me Product Reviews App
Stamped Reviews & Loyalty
Upsell & Cross Sell — Selleasy
XCloud Search & Product Filter
404/301 SC Easy URL Redirects
Shopify Inbox
Privy ‑ Email, SMS & Pop Ups
Okendo: Reviews & Loyalty
Vitals: Reviews, Bundles & 40+
Avada AI SEO Suite Optimizer
RT: Disable Right Click
Klaviyo: Email Marketing & SMS
Stamped Reviews & Loyalty
Want the full dataset?
Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Pen stores are there?
We currently track 86 active Shopify stores in the Pen segment.
Are Shopify Pen stores growing?
Yes. In the last 30 days, 2 new stores were indexed in the Pen segment, showing a 2% monthly growth rate.
What is the average product price in Shopify Pen stores?
Among stores with pricing data, the average listed price is about $52, with the most common pricing band at Under $25.
What apps are most popular for Shopify Pen stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (45%), Facebook (33%), YouTube (15%).
About 49% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the Shopify average of 59%.