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Topic
Updated June 8, 2026
Shopify

249 Shopify Personal care products Stores: Stats & Market Data (2026)

249 active Shopify stores fall into the Personal care products segment, with 62 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 55% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

55%
Social media
9%
Meta ads
57%
Contact info
Total Stores
249
Active Shopify stores
New (30d)
62
Newly added in the last 30 days
Avg. Products
333
Among 248 stores with catalog data
Avg. Price
$140
Among 247 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

44 22 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

62 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 11%
10-49 109 · 44%
50-199 68 · 27%
200-999 30 · 12%
1k-4.9k 10 · 4%
5k+ 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
73% coverage
Health
29% coverage
Home & Garden
18% coverage
Electronics
7% coverage
Food & Beverages
5% coverage
Adult
2% coverage
Apparel & Accessories
2% coverage
Baby & Kids
2% coverage
Toys & Games
2% coverage
Sporting Goods
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 333 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 124 · 50%
$25-$49 84 · 34%
$50-$99 27 · 11%
$100-$199 6 · 2%
$200-$499 3 · 1%
$500+ 3 · 1%
Store currencies
USD 95 INR 22 EUR 16 MXN 13 PYG 13 PKR 11 CAD 10 GBP 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $140 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (49%), Facebook (44%), TikTok (16%).

Instagram
49%
Facebook
44%
TikTok
16%
YouTube
15%
Twitter / X
11%
LinkedIn
6%
Pinterest
3%

Social media adoption is strong at 55%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (11%), Facebook Pixel (6%).

Google Analytics
34%
Google Tag Manager
11%
Facebook Pixel
6%
Google Ads
5%
TikTok Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 8% Debut 5% Refresh 5% Shrine Pro 4% Prestige 2% Brooklyn 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

81 products $32 avg 15 ads
Beauty & Cosmetics Animals & Pet Supplies Electronics personal care products pet supplies online Dropi Loox ‑ Product Reviews App
29 products $5 avg 5 ads
Beauty & Cosmetics plant-based skincare hair and skin care Judge.me Product Reviews App
82 products $5 avg 42 ads
Beauty & Cosmetics organic body care natural skincare
GOCOMPRA PY Paraguay
25 products $26 avg 10 ads
Health personal care products pain relief patches Releasit COD Form & Upsells
Elites United States
12 products $19 avg 1 ads
Beauty & Cosmetics personal care products skincare essentials Google & YouTube Shopify Inbox
15 products $48 avg
Beauty & Cosmetics Health personal care products skincare routine Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
26 products $18 avg
Beauty & Cosmetics organic skincare skin-brightening Omnisend Email Marketing & SMS Rebuy Personalization Engine
469 products $8 avg
Beauty & Cosmetics health and beauty store massage and skincare
HalalEveryday United States
241 products $13 avg
Beauty & Cosmetics organic skin care natural body lotion AfterShip Page Builder Loox ‑ Product Reviews App
70 products $11 avg
Beauty & Cosmetics vegan skincare cruelty-free makeup Shopify Inbox PageFly Landing Page Builder
34 products $18 avg
Health Beauty & Cosmetics herbal supplements personal care products
5 products $25 avg
Beauty & Cosmetics natural hair care cruelty-free beauty Essential Announcement Bar Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Personal care products stores are there?

We currently track 249 active Shopify stores in the Personal care products segment.

Are Shopify Personal care products stores growing?

Yes. In the last 30 days, 62 new stores were indexed in the Personal care products segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Personal care products stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personal care products stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.