129 Shopify Personal wellness Stores: Stats & Market Data (2026)
129 active Shopify stores fall into the Personal wellness segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Adult, Beauty & Cosmetics. 42% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 314 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, India, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $221 because some stores price much higher, pulling it up.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (22%), Google Tag Manager (10%), Google Ads (5%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CK: Abandoned cart on WhatsApp
Candy Rack • Upsell Cross Sell
Gift Box • Free Gift Purchase
Fera Product Reviews App
Fontify: Google & Custom Fonts
Sherpas: Smart SEO
EasySell COD Form & Upsells
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Shopify Inbox
AZ: Google Font & Custom Fonts
Fontify: Google & Custom Fonts
Shopify Inbox
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Start Free TrialFAQ
How many Shopify Personal wellness stores are there?
We currently track 129 active Shopify stores in the Personal wellness segment.
Are Shopify Personal wellness stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Personal wellness segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Personal wellness stores?
Among stores with pricing data, the average listed price is about $221, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Personal wellness stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (38%), Facebook (24%), TikTok (14%).
About 42% of stores maintain social media profiles and 14% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 59%.