102 Shopify Play equipment Stores: Stats & Market Data (2026)
102 active Shopify stores fall into the Play equipment segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Toys & Games, Home & Garden, Baby & Kids. 70% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
7 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 280 products per store. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Australia, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $252. That's above the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (19%), Google Ads (13%).
Popular themes
The most used are Horizon, Dawn, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Awin ‑ Affiliate Marketing
Hulk Contact Form Builder
Powerful Contact Form Builder
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Loox ‑ Product Reviews App
Square: Instagram Feed Gallery
404/301 SC Easy URL Redirects
Klaviyo: Email Marketing & SMS
O: Chat buttons & Contact Form
Shopify Inbox
Consentmo GDPR Compliance
Omnisend Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Play equipment stores are there?
We currently track 102 active Shopify stores in the Play equipment segment.
Are Shopify Play equipment stores growing?
Yes. In the last 30 days, 7 new stores were indexed in the Play equipment segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Play equipment stores?
Among stores with pricing data, the average listed price is about $252, with the most common pricing band at $50-$99.
What apps are most popular for Shopify Play equipment stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (55%), YouTube (19%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 8% run Meta ads. That's 11 percentage points above the Shopify average of 59%.