166 Shopify Pregnancy Stores: Stats & Market Data (2026)
166 active Shopify stores fall into the Pregnancy segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Health, Apparel & Accessories. 71% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 133 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Australia, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $51 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (50%), Google Tag Manager (16%), Google Ads (8%).
Popular themes
The most used are Dawn, Debut, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
UpPromote Affiliate Marketing
Avada Boost Sales Trust Badges
AdRoll Marketing & Advertising
Shopify Inbox
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
GSC Instagram Feed, Instafeed
OPTIS Product Options, Variant
Complianz Consent
Loox ‑ Product Reviews App
Judge.me Product Reviews App
Afterpay On‑Site Messaging
404/301 SC Easy URL Redirects
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Shopify Inbox
Omnisend Email Marketing & SMS
Bundler ‑ Product Bundles App
PageFly Landing Page Builder
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Start Free TrialFAQ
How many Shopify Pregnancy stores are there?
We currently track 166 active Shopify stores in the Pregnancy segment.
Are Shopify Pregnancy stores growing?
Yes. In the last 30 days, 5 new stores were indexed in the Pregnancy segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Pregnancy stores?
Among stores with pricing data, the average listed price is about $51, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Pregnancy stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (68%), Facebook (52%), TikTok (21%).
Social media engagement is exceptionally high: 71% of stores maintain social profiles and 8% run Meta ads. That's 12 percentage points above the Shopify average of 59%.