584 Shopify Small business Stores: Stats & Market Data (2026)
584 active Shopify stores fall into the Small business segment, with 25 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 69% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
25 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 292 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $114 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (24%), Google Tag Manager (2%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Avis Product Options, Variants
Shopify Inbox
UpPromote Affiliate Marketing
GeoIP Country Redirect
Afterpay On‑Site Messaging
Gelato: Print on Demand
Frequently Bought Together CBB
Printful: Print on Demand
Shopify Inbox
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Product Recommendation Quiz
Gelato: Print on Demand
TA MAPPY: Store Locator & Maps
LayoutHub ‑ Easy Page Builder
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Start Free TrialFAQ
How many Shopify Small business stores are there?
We currently track 584 active Shopify stores in the Small business segment.
Are Shopify Small business stores growing?
Yes. In the last 30 days, 25 new stores were indexed in the Small business segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Small business stores?
Among stores with pricing data, the average listed price is about $114, with the most common pricing band at Under $25.
What apps are most popular for Shopify Small business stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (49%), TikTok (22%).
Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.