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Topic
Updated June 8, 2026
Shopify

318 Shopify Sustainable beauty Stores: Stats & Market Data (2026)

318 active Shopify stores fall into the Sustainable beauty segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 85% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

85%
Social media
8%
Meta ads
68%
Contact info
Total Stores
318
Active Shopify stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
121
Among 310 stores with catalog data
Avg. Price
$34
Among 309 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

18 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 58 · 19%
10-49 136 · 44%
50-199 79 · 25%
200-999 30 · 10%
1k-4.9k 6 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
6% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Health
1% coverage
Jewelry & Watches
1% coverage
Books & Literature 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 121 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 161 · 52%
$25-$49 91 · 29%
$50-$99 47 · 15%
$100-$199 8 · 3%
$200-$499 2 · 1%
Store currencies
USD 95 EUR 77 GBP 31 AUD 27 CAD 16 INR 13 MXN 9 TRY 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (84%), Facebook (61%), TikTok (34%).

Instagram
84%
Facebook
61%
TikTok
34%
YouTube
18%
Pinterest
9%
LinkedIn
8%
Twitter / X
6%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 8% run Meta ads. That's 26 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (61%), Google Tag Manager (18%), Google Ads (6%).

Google Analytics
61%
Google Tag Manager
18%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Sense.

Dawn 17% Prestige 8% Sense 7% Be Yours 5% Craft 3% Debut 3% Turbo 3% Broadcast 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $11 avg 3 ads
Beauty & Cosmetics vegan skincare gentle skincare CK: Abandoned cart on WhatsApp Releasit COD Fee & Partial Pay
485 products $63 avg 4 ads
Beauty & Cosmetics hair products sustainable beauty AdRoll Marketing & Advertising Afterpay On‑Site Messaging
104 products $19 avg 5 ads
Beauty & Cosmetics organic skincare eco-friendly deodorant Persistent Cart ‑ Sync Devices Infinite Product Options
47 products $16 avg 2 ads
Beauty & Cosmetics sustainable beauty skincare store Judge.me Product Reviews App Swym Wishlist Plus
8 products $15 avg
Beauty & Cosmetics vegan cosmetics natural ingredients Yotpo: Product Reviews App
148 products $16 avg
Beauty & Cosmetics sustainable beauty organic skincare SEOWILL ‑ 404 Link Redirect Froonze VIP Loyalty & Wishlist
56 products $14 avg
Beauty & Cosmetics natural cosmetics self-care rituals Judge.me Product Reviews App
20 products $24 avg
Beauty & Cosmetics natural shampoo botanical conditioner Helium Customer Fields Judge.me Product Reviews App
75 products $14 avg
Beauty & Cosmetics halal makeup sustainable beauty BUCKS Currency Converter PRO++ Hulk Contact Form Builder
174 products $30 avg
Beauty & Cosmetics vegan skincare natural cosmetics Shopify Inbox Judge.me Product Reviews App
45 products $5 avg
Beauty & Cosmetics organic cosmetics sustainable beauty Complianz Consent Consentmo GDPR Compliance
49 products $21 avg
Beauty & Cosmetics vegan cosmetics cruelty-free makeup Klaviyo: Email Marketing & SMS Lucky Orange Heatmaps & Replay

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FAQ

How many Shopify Sustainable beauty stores are there?

We currently track 318 active Shopify stores in the Sustainable beauty segment.

Are Shopify Sustainable beauty stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Sustainable beauty segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Sustainable beauty stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

What apps are most popular for Shopify Sustainable beauty stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.