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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

489 Shopify Vitamins and supplements Stores: Stats & Market Data (2026)

489 active Shopify stores fall into the Vitamins and supplements segment, with 91 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

56%
Social media
13%
Meta ads
64%
Contact info
Total Stores
489
Active Shopify stores
New (30d)
91
Newly added in the last 30 days
Avg. Products
683
Among 482 stores with catalog data
Avg. Price
$45
Among 480 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

98 49 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

91 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 84 · 17%
10-49 159 · 33%
50-199 125 · 26%
200-999 67 · 14%
1k-4.9k 30 · 6%
5k+ 17 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
96% coverage
Beauty & Cosmetics
16% coverage
Food & Beverages
7% coverage
Baby & Kids
2% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Books & Literature 2 Jewelry & Watches 2 Adult 1 Business & Industrial 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 683 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 169 · 35%
$25-$49 187 · 39%
$50-$99 97 · 20%
$100-$199 18 · 4%
$200-$499 8 · 2%
$500+ 1 · 0%
Store currencies
USD 193 EUR 50 GBP 35 INR 28 AUD 24 CAD 23 COP 18 PKR 12

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (46%), YouTube (19%).

Instagram
52%
Facebook
46%
YouTube
19%
TikTok
16%
Twitter / X
10%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 56%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (20%), Google Ads (7%).

Google Analytics
42%
Google Tag Manager
20%
Google Ads
7%
Facebook Pixel
4%
TikTok Pixel
2%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 18% Horizon 6% Shrine Pro 4% Sense 3% Prestige 3% Debut 2% Refresh 2% Ella 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

92 products $67 avg 16 ads
Health health store vitamins and supplements Bundler ‑ Product Bundles App Hulk Contact Form Builder
88 products $4 avg 72 ads
Health vitamins for kids health supplements online Google & YouTube Judge.me Product Reviews App
Rinalero Belgium
76 products $226 avg 52 ads
Health vitamins and supplements oregano oil GemPages Landing Page Builder Kiwi Size Chart & Recommender
35 products $9 avg 9 ads
Beauty & Cosmetics Health skincare products hair care LAI Product Reviews App
92 products $29 avg 170 ads
Health glp-1 supplements gut probiotic supplements UpPromote Affiliate Marketing Geolocation Redirects Geo:Pro
47 products $88 avg 2 ads
Health vitamins and supplements health supplements XCloud Search & Product Filter Pandectes GDPR Compliance
59 products $15 avg 41 ads
Baby & Kids Home & Garden Health kids clothes online kitchenware deals ReelUp‑Shoppable Videos+Reels Releasit COD Form & Upsells
26 products $84 avg 25 ads
Food & Beverages Health food gift baskets gift card Hulk Contact Form Builder Klaviyo: Email Marketing & SMS
127 products $52 avg
Health cbd oil melatonin supplements UpPromote Affiliate Marketing Awin ‑ Affiliate Marketing
5 products $52 avg
Food & Beverages nutrition store vitamins and supplements Chatra — Live Chat & Chatbot Zapiet ‑ Pickup + Delivery
141 products $5 avg
Health vitamins and supplements nutraceuticals Shopify Inbox Judge.me Product Reviews App
93 products $18 avg
Beauty & Cosmetics Food & Beverages plant based nutrition vitamins and supplements Judge.me Product Reviews App

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FAQ

How many Shopify Vitamins and supplements stores are there?

We currently track 489 active Shopify stores in the Vitamins and supplements segment.

Are Shopify Vitamins and supplements stores growing?

Yes. In the last 30 days, 91 new stores were indexed in the Vitamins and supplements segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Vitamins and supplements stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Vitamins and supplements stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.