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Topic
Updated June 8, 2026
WooCommerce

97 WooCommerce African clothing Stores: Stats & Market Data (2026)

97 active WooCommerce stores fall into the African clothing segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 56% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

56%
Social media
1%
Meta ads
69%
Contact info
Total Stores
97
Active WooCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
189
Among 97 stores with catalog data
Avg. Price
$72
Among 95 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

16 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 12%
10-49 41 · 42%
50-199 28 · 29%
200-999 11 · 11%
1k-4.9k 5 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
9% coverage
Arts & Entertainment
6% coverage
Food & Beverages
4% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
2% coverage
Furniture
1% coverage
Health
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 189 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are Nigeria, Canada, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 17%
$25-$49 32 · 34%
$50-$99 28 · 29%
$100-$199 13 · 14%
$200-$499 5 · 5%
$500+ 1 · 1%
Store currencies
USD 41 GBP 10 CAD 9 EUR 9 NGN 9 XOF 7 GHS 5 KES 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $72 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (46%), Facebook (42%), Twitter / X (13%).

Instagram
46%
Facebook
42%
Twitter / X
13%
YouTube
12%
TikTok
11%
LinkedIn
5%
Pinterest
2%

Social media adoption is strong at 56%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (15%), Facebook Pixel (8%), Google Tag Manager (7%).

Google Analytics
15%
Facebook Pixel
8%
Google Tag Manager
7%
TikTok Pixel
3%
Google Ads
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,139 products $31 avg 1 ads
Apparel & Accessories melanin apparel african clothing
154 products $80 avg
Apparel & Accessories african clothing mens agbada
646 products $35 avg
Apparel & Accessories african clothing fashion
1,256 products $29 avg
Food & Beverages Beauty & Cosmetics Apparel & Accessories african food african snacks
163 products $62 avg
Apparel & Accessories Jewelry & Watches Home & Garden african clothing african jewelry
25 products $64 avg
Apparel & Accessories african clothing wedding dresses
1,247 products $41 avg
Apparel & Accessories women's fashion african clothing
18 products $24 avg
Apparel & Accessories Home & Garden Arts & Entertainment african decor african clothing
15 products $55 avg
Apparel & Accessories Arts & Entertainment african clothing handmade jewelry
292 products $42 avg
Apparel & Accessories african clothing men's wear
18 products $58 avg
Apparel & Accessories african fashion african clothing
32 products $1 avg
Apparel & Accessories african fabric african clothing

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FAQ

How many WooCommerce African clothing stores are there?

We currently track 97 active WooCommerce stores in the African clothing segment.

Are WooCommerce African clothing stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the African clothing segment, showing a 16% monthly growth rate.

What is the average product price in WooCommerce African clothing stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.