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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

127 WooCommerce Cosmetic items Stores: Stats & Market Data (2026)

127 active WooCommerce stores fall into the Cosmetic items segment, with 74 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 34% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

34%
Social media
1%
Meta ads
51%
Contact info
Total Stores
127
Active WooCommerce stores
New (30d)
74
Newly added in the last 30 days
Avg. Products
3,328
Among 127 stores with catalog data
Avg. Price
$137
Among 111 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

67 33 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

74 new stores were added in the past 30 days — 58% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 6%
10-49 40 · 31%
50-199 33 · 26%
200-999 25 · 20%
1k-4.9k 9 · 7%
5k+ 12 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
4% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 3,328 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,571. The strongest country concentrations are Bangladesh, Romania, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 73 · 66%
$25-$49 21 · 19%
$50-$99 10 · 9%
$100-$199 5 · 5%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 36 EUR 18 BDT 6 IRT 6 PKR 5 INR 4 MXN 4 RON 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $137 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (27%), Facebook (22%), TikTok (9%).

Instagram
27%
Facebook
22%
TikTok
9%
Twitter / X
5%
YouTube
4%
Pinterest
2%
LinkedIn
2%

About 34% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (12%), Google Tag Manager (9%), Facebook Pixel (6%).

Google Analytics
12%
Google Tag Manager
9%
Facebook Pixel
6%
Google Ads
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $42 avg
Beauty & Cosmetics luxury skincare makeup products
203 products $60 avg
Beauty & Cosmetics makeup products skincare routine
Metodo Lira United States
12 products $146 avg
Apparel & Accessories Beauty & Cosmetics Electronics fashion accessories beauty products
209 products $77 avg
Beauty & Cosmetics makeup products skincare routine
49 products $41 avg
Beauty & Cosmetics makeup products beauty essentials
27 products $12 avg
Beauty & Cosmetics skincare products beauty essentials
8 products $12 avg
Beauty & Cosmetics makeup products skincare routine
Paralya Morocco
1,040 products $20 avg
Beauty & Cosmetics skincare products beauty essentials
25 products $54 avg
Beauty & Cosmetics skincare products beauty products
40 products $24 avg
Beauty & Cosmetics beauty products skincare essentials

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FAQ

How many WooCommerce Cosmetic items stores are there?

We currently track 127 active WooCommerce stores in the Cosmetic items segment.

Are WooCommerce Cosmetic items stores growing?

Yes. In the last 30 days, 74 new stores were indexed in the Cosmetic items segment, showing a 58% monthly growth rate.

What is the average product price in WooCommerce Cosmetic items stores?

Among stores with pricing data, the average listed price is about $137, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.