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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

227 WooCommerce Face serums Stores: Stats & Market Data (2026)

227 active WooCommerce stores fall into the Face serums segment, with 115 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Celebrations & Gifts. 50% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

50%
Social media
4%
Meta ads
56%
Contact info
Total Stores
227
Active WooCommerce stores
New (30d)
115
Newly added in the last 30 days
Avg. Products
1,077
Among 227 stores with catalog data
Avg. Price
$46
Among 220 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

87 43 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

115 new stores were added in the past 30 days — 51% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 7%
10-49 93 · 41%
50-199 81 · 36%
200-999 23 · 10%
1k-4.9k 7 · 3%
5k+ 8 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
4% coverage
Celebrations & Gifts
1% coverage
Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,077 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 112 · 51%
$25-$49 43 · 20%
$50-$99 44 · 20%
$100-$199 17 · 8%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
EUR 64 USD 43 INR 14 PKR 14 GBP 13 CAD 12 NGN 8 AUD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $46 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (41%), Facebook (40%), YouTube (7%).

Instagram
41%
Facebook
40%
YouTube
7%
TikTok
7%
Twitter / X
6%
LinkedIn
3%
Pinterest
3%

Social media adoption is strong at 50%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (18%), Facebook Pixel (12%).

Google Analytics
24%
Google Tag Manager
18%
Facebook Pixel
12%
Google Ads
8%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

77 products $79 avg
Beauty & Cosmetics skincare beauty products
142 products $65 avg
Beauty & Cosmetics face serums moisturizer cream
184 products $58 avg 3 ads
Beauty & Cosmetics skincare beauty products
Home - Sheida United Kingdom
72 products $21 avg
Beauty & Cosmetics lipstick shades face serums
75 products $9 avg
Beauty & Cosmetics Health skin care products beauty supplements
31 products $9 avg
Beauty & Cosmetics natural skincare vegan cosmetics
27 products $168 avg
Beauty & Cosmetics anti-aging skincare treatments
22 products $8 avg
Beauty & Cosmetics natural skincare products face oils
687 products $20 avg 2 ads
Beauty & Cosmetics makeup brushes lip gloss lipstick
60 products $33 avg
Beauty & Cosmetics face serums beauty products
60 products $38 avg
Beauty & Cosmetics mature skin cosmetics anti-aging skincare
45 products $2 avg
Beauty & Cosmetics face serums face creams

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FAQ

How many WooCommerce Face serums stores are there?

We currently track 227 active WooCommerce stores in the Face serums segment.

Are WooCommerce Face serums stores growing?

Yes. In the last 30 days, 115 new stores were indexed in the Face serums segment, showing a 51% monthly growth rate.

What is the average product price in WooCommerce Face serums stores?

Among stores with pricing data, the average listed price is about $46, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.