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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

234 WooCommerce Facial products Stores: Stats & Market Data (2026)

234 active WooCommerce stores fall into the Facial products segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
66%
Contact info
Total Stores
234
Active WooCommerce stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
607
Among 234 stores with catalog data
Avg. Price
$48
Among 225 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

57 28 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

61 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 10%
10-49 99 · 42%
50-199 67 · 29%
200-999 31 · 13%
1k-4.9k 11 · 5%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Health
4% coverage
Home & Garden
1% coverage
Apparel & Accessories 1 Food & Beverages 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 607 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Spain, Brazil, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 106 · 47%
$25-$49 62 · 28%
$50-$99 44 · 20%
$100-$199 7 · 3%
$200-$499 5 · 2%
$500+ 1 · 0%
Store currencies
EUR 74 USD 42 COP 19 BRL 11 MXN 11 ARS 10 PKR 9 INR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $48 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (54%), Facebook (49%), YouTube (12%).

Instagram
54%
Facebook
49%
YouTube
12%
TikTok
12%
Twitter / X
8%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (22%), Facebook Pixel (19%).

Google Analytics
26%
Google Tag Manager
22%
Facebook Pixel
19%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,995 products $24 avg 1 ads
Health Beauty & Cosmetics medical products wellness
1,787 products $35 avg 2 ads
Beauty & Cosmetics facial products shampoo
118 products $43 avg
Beauty & Cosmetics facial products skincare store
8 products $24 avg
Beauty & Cosmetics natural skincare store facial products
42 products $67 avg
Beauty & Cosmetics facial products moisturizers
73 products $17 avg
Beauty & Cosmetics facial products body oils
116 products $42 avg
Beauty & Cosmetics facial products hair products
43 products $4 avg
Beauty & Cosmetics facial products skincare store
15 products $4 avg
Beauty & Cosmetics sunscreen facial products
32 products $87 avg
Beauty & Cosmetics skincare beauty treatments
28 products $18 avg
Beauty & Cosmetics facial products breathing improvement
42 products $7 avg
Beauty & Cosmetics body skincare facial products

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FAQ

How many WooCommerce Facial products stores are there?

We currently track 234 active WooCommerce stores in the Facial products segment.

Are WooCommerce Facial products stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Facial products segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Facial products stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.