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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

124 WooCommerce Facial Stores: Stats & Market Data (2026)

124 active WooCommerce stores fall into the Facial segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Apparel & Accessories. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
76%
Contact info
Total Stores
124
Active WooCommerce stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
332
Among 124 stores with catalog data
Avg. Price
$116
Among 121 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 13%
10-49 42 · 34%
50-199 41 · 33%
200-999 19 · 15%
1k-4.9k 4 · 3%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Health
4% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 332 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are Chile, Spain, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 36 · 30%
$25-$49 34 · 28%
$50-$99 20 · 17%
$100-$199 18 · 15%
$200-$499 9 · 7%
$500+ 4 · 3%
Store currencies
EUR 40 USD 19 CLP 7 COP 7 ARS 6 AUD 5 BRL 5 CAD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $116 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (66%), Facebook (59%), YouTube (10%).

Instagram
66%
Facebook
59%
YouTube
10%
TikTok
10%
Twitter / X
7%
LinkedIn
6%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads. That's 27 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (31%), Facebook Pixel (28%), Google Tag Manager (27%).

Google Analytics
31%
Facebook Pixel
28%
Google Tag Manager
27%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,436 products $2 avg
Beauty & Cosmetics beauty skincare
8 products $53 avg
Beauty & Cosmetics beauty skincare
67 products $52 avg
Beauty & Cosmetics skincare beauty
544 products $15 avg
Beauty & Cosmetics skincare facial
Flabby India
39 products $3 avg
Beauty & Cosmetics skincare haircare
108 products $22 avg
Beauty & Cosmetics body care skin care body
16 products $155 avg
Beauty & Cosmetics yoga facial beauty
85 products $19 avg
Beauty & Cosmetics beauty health
179 products $174 avg
Beauty & Cosmetics facial skin care
24 products $103 avg
Beauty & Cosmetics skin products skincare
89 products $135 avg
Health massage facial
49 products $904 avg
Beauty & Cosmetics skincare med spa

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FAQ

How many WooCommerce Facial stores are there?

We currently track 124 active WooCommerce stores in the Facial segment.

Are WooCommerce Facial stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Facial segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Facial stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.