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Topic
Updated June 8, 2026
WooCommerce

307 WooCommerce Fitness products Stores: Stats & Market Data (2026)

307 active WooCommerce stores fall into the Fitness products segment, with 59 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Sporting Goods, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

55%
Social media
3%
Meta ads
61%
Contact info
Total Stores
307
Active WooCommerce stores
New (30d)
59
Newly added in the last 30 days
Avg. Products
838
Among 307 stores with catalog data
Avg. Price
$69
Among 285 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

61 30 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

59 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 15%
10-49 101 · 33%
50-199 82 · 27%
200-999 54 · 18%
1k-4.9k 13 · 4%
5k+ 11 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
75% coverage
Sporting Goods
14% coverage
Food & Beverages
7% coverage
Beauty & Cosmetics
7% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Arts & Entertainment
2% coverage
Electronics
1% coverage
Education & Courses
1% coverage
Business & Industrial 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 838 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are India, Brazil, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 103 · 36%
$25-$49 103 · 36%
$50-$99 48 · 17%
$100-$199 19 · 7%
$200-$499 7 · 2%
$500+ 5 · 2%
Store currencies
USD 88 EUR 61 INR 30 MXN 9 BRL 8 COP 8 GBP 8 PKR 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (47%), Facebook (46%), YouTube (14%).

Instagram
47%
Facebook
46%
YouTube
14%
Twitter / X
10%
TikTok
9%
LinkedIn
5%
Pinterest
0%

Social media adoption is strong at 55%, and 3% of stores run Meta ad campaigns. That's 10 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (18%), Facebook Pixel (17%).

Google Analytics
25%
Google Tag Manager
18%
Facebook Pixel
17%
Google Ads
12%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

34 products $14 avg 5 ads
Health nutrition supplements
327 products $19 avg 2 ads
Health sports nutrition supplements
57 products $17 avg
Health health supplements fitness products
30 products $39 avg
Food & Beverages Health nutrition store sports nutrition
23 products $374 avg
Sporting Goods sports store fitness products
633 products $31 avg
Health Sporting Goods sports supplements bodybuilding nutrition
23 products $30 avg
Sporting Goods sports recovery fitness products
67 products $42 avg
Health sports nutrition protein supplements
61 products $17 avg
Health sports nutrition supplements store
39 products $42 avg
Health sports nutrition diet supplements
6 products $33 avg
Apparel & Accessories energy gel sports nutrition
162 products $52 avg
Health sports nutrition diet supplements

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FAQ

How many WooCommerce Fitness products stores are there?

We currently track 307 active WooCommerce stores in the Fitness products segment.

Are WooCommerce Fitness products stores growing?

Yes. In the last 30 days, 59 new stores were indexed in the Fitness products segment, showing a 19% monthly growth rate.

What is the average product price in WooCommerce Fitness products stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.