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Topic
Updated June 8, 2026
WooCommerce

413 WooCommerce Publishing Stores: Stats & Market Data (2026)

413 active WooCommerce stores fall into the Publishing segment, with 27 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Arts & Entertainment, Education & Courses. 58% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

58%
Social media
1%
Meta ads
58%
Contact info
Total Stores
413
Active WooCommerce stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
321
Among 413 stores with catalog data
Avg. Price
$81
Among 385 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

27 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 90 · 22%
10-49 132 · 32%
50-199 92 · 22%
200-999 80 · 19%
1k-4.9k 17 · 4%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
88% coverage
Arts & Entertainment
10% coverage
Education & Courses
4% coverage
Business & Industrial
0% coverage
Toys & Games
0% coverage
Apparel & Accessories 1 Celebrations & Gifts 1 Electronics 1 Software 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 321 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,565. The strongest country concentrations are India, Indonesia, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 276 · 72%
$25-$49 61 · 16%
$50-$99 18 · 5%
$100-$199 10 · 3%
$200-$499 8 · 2%
$500+ 12 · 3%
Store currencies
USD 128 EUR 104 GBP 22 IDR 20 INR 18 BRL 12 PLN 9 AUD 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (50%), Instagram (43%), Twitter / X (23%).

Facebook
50%
Instagram
43%
Twitter / X
23%
YouTube
16%
LinkedIn
13%
TikTok
4%
Pinterest
2%

Social media adoption is strong at 58%, and 1% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (13%), Facebook Pixel (12%).

Google Analytics
30%
Google Tag Manager
13%
Facebook Pixel
12%
Google Ads
6%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

48 products $18 avg 1 ads
Books & Literature literature books
50 products $20 avg 4 ads
Books & Literature literature books
721 products $7 avg
Books & Literature publishing books
8 products $10 avg
Arts & Entertainment bookstore publishing
179 products $3 avg
Books & Literature books literature
9 products $10 avg
Books & Literature literature books
60 products $503 avg
Books & Literature Education & Courses Arts & Entertainment author teacher
144 products $12 avg
Books & Literature literature books
1,582 products $6 avg
Books & Literature education books
10 products $14 avg
Books & Literature library books

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FAQ

How many WooCommerce Publishing stores are there?

We currently track 413 active WooCommerce stores in the Publishing segment.

Are WooCommerce Publishing stores growing?

Yes. In the last 30 days, 27 new stores were indexed in the Publishing segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Publishing stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.