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WooCommerce topic analytics
Topic
Updated June 8, 2026
WooCommerce

74 WooCommerce Self-help courses Stores: Stats & Market Data (2026)

74 active WooCommerce stores fall into the Self-help courses segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Health. 51% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

51%
Social media
1%
Meta ads
53%
Contact info
Total Stores
74
Active WooCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
271
Among 73 stores with catalog data
Avg. Price
$141
Among 71 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

11 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 40%
10-49 32 · 44%
50-199 5 · 7%
200-999 2 · 3%
1k-4.9k 4 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
93% coverage
Books & Literature
18% coverage
Health
8% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 271 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,571. The strongest country concentrations are Poland, Netherlands, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 45%
$25-$49 7 · 10%
$50-$99 10 · 14%
$100-$199 8 · 11%
$200-$499 8 · 11%
$500+ 6 · 8%
Store currencies
USD 38 EUR 11 PLN 5 CAD 4 ARS 3 GBP 3 CLP 2 INR 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $141 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (39%), Facebook (36%), YouTube (23%).

Instagram
39%
Facebook
36%
YouTube
23%
Twitter / X
16%
LinkedIn
15%
TikTok
8%
Pinterest
3%

Social media adoption is strong at 51%, and 1% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (27%), Facebook Pixel (19%), Google Tag Manager (12%).

Google Analytics
27%
Facebook Pixel
19%
Google Tag Manager
12%
Google Ads
9%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

516 products $5 avg
Education & Courses learning resources educational content
36 products $20 avg
Books & Literature short stories spirituality books
28 products $24 avg
Books & Literature Education & Courses self-love books self-help courses
43 products $274 avg
Education & Courses Books & Literature Arts & Entertainment business education self-help courses
30 products $13 avg
Education & Courses Books & Literature self-help courses digital books
25 products $15 avg
Books & Literature Education & Courses personal development books online coaching programs
18 products $650 avg
Education & Courses wellness coaching emotional freedom
12 products $89 avg
Education & Courses personal development coaching for women
74 products $102 avg
Education & Courses online courses manifestation challenge
10 products $49 avg
Education & Courses relationship courses personal development
23 products $21 avg
Books & Literature Health Education & Courses therapy books wellness coaching
13 products $20 avg
Education & Courses self-help courses narcissistic abuse recovery

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FAQ

How many WooCommerce Self-help courses stores are there?

We currently track 74 active WooCommerce stores in the Self-help courses segment.

Are WooCommerce Self-help courses stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Self-help courses segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Self-help courses stores?

Among stores with pricing data, the average listed price is about $141, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.