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Topic
Updated June 8, 2026
WooCommerce

71 WooCommerce Shea butter Stores: Stats & Market Data (2026)

71 active WooCommerce stores fall into the Shea butter segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
70%
Contact info
Total Stores
71
Active WooCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
107
Among 71 stores with catalog data
Avg. Price
$57
Among 70 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

14 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 21 · 30%
10-49 27 · 38%
50-199 19 · 27%
200-999 3 · 4%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
90% coverage
Health
10% coverage
Home & Garden
8% coverage
Apparel & Accessories
4% coverage
Food & Beverages
4% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Books & Literature
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 107 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,574. The strongest country concentrations are United Kingdom, Netherlands, South Africa.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 79%
$25-$49 8 · 11%
$50-$99 3 · 4%
$100-$199 2 · 3%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 29 EUR 12 GBP 7 GHS 6 ZAR 4 NGN 3 BDT 2 AED 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $57 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (52%), Facebook (42%), TikTok (11%).

Instagram
52%
Facebook
42%
TikTok
11%
Twitter / X
11%
LinkedIn
6%
Pinterest
3%
YouTube
3%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 20 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (21%), Facebook Pixel (13%).

Google Analytics
23%
Google Tag Manager
21%
Facebook Pixel
13%
Google Ads
10%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

630 products $12 avg
Beauty & Cosmetics body oils essential oils
9 products $27 avg
Beauty & Cosmetics shea butter skincare products
23 products $401 avg
Beauty & Cosmetics Health Home & Garden shea butter natural oils
50 products
Beauty & Cosmetics Home & Garden natural cosmetics shea butter
14 products $7 avg
Beauty & Cosmetics african ingredients shea butter
6 products $16 avg
Beauty & Cosmetics natural skincare african black soap
351 products $17 avg
Beauty & Cosmetics Health massage oils spa products
143 products $30 avg
Jewelry & Watches Beauty & Cosmetics Health ghanian jewelry african beads
7 products $5 avg
Beauty & Cosmetics african soap organic skincare
54 products $17 avg
Beauty & Cosmetics cosmetics bio skincare
12 products $15 avg
Beauty & Cosmetics natural skincare african black soap
61 products $32 avg
Beauty & Cosmetics luxury hair products body care

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FAQ

How many WooCommerce Shea butter stores are there?

We currently track 71 active WooCommerce stores in the Shea butter segment.

Are WooCommerce Shea butter stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Shea butter segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Shea butter stores?

Among stores with pricing data, the average listed price is about $57, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.