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Topic
Updated June 8, 2026
WooCommerce

265 WooCommerce Wellness items Stores: Stats & Market Data (2026)

265 active WooCommerce stores fall into the Wellness items segment, with 90 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Health, Beauty & Cosmetics, Home & Garden. 35% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

35%
Social media
0%
Meta ads
57%
Contact info
Total Stores
265
Active WooCommerce stores
New (30d)
90
Newly added in the last 30 days
Avg. Products
4,907
Among 264 stores with catalog data
Avg. Price
$175
Among 245 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

117 58 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

90 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 11%
10-49 85 · 32%
50-199 71 · 27%
200-999 34 · 13%
1k-4.9k 16 · 6%
5k+ 30 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
98% coverage
Beauty & Cosmetics
46% coverage
Home & Garden
15% coverage
Food & Beverages
4% coverage
Baby & Kids
3% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Adult
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Animals & Pet Supplies 1 Business & Industrial 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 4,907 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are India, Brazil, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 130 · 53%
$25-$49 58 · 24%
$50-$99 24 · 10%
$100-$199 13 · 5%
$200-$499 12 · 5%
$500+ 8 · 3%
Store currencies
USD 79 EUR 73 INR 15 CAD 7 GBP 7 BRL 6 MXN 4 PEN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $175 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (29%), Instagram (24%), Twitter / X (8%).

Facebook
29%
Instagram
24%
Twitter / X
8%
YouTube
8%
LinkedIn
7%
Pinterest
4%
TikTok
3%

About 35% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the WooCommerce average of 46%.

Marketing & analytics tools

Google Tag Manager (15%), Google Analytics (14%), Facebook Pixel (8%).

Google Tag Manager
15%
Google Analytics
14%
Facebook Pixel
8%
Google Ads
5%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

70 products $5 avg
Beauty & Cosmetics Health health and beauty personal care products
30 products $11 avg
Beauty & Cosmetics Health ombra products beauty supplies
58 products $12 avg
Beauty & Cosmetics Health skin care products hygiene products
36 products $35 avg
Beauty & Cosmetics Health Home & Garden beauty products skin care
412 products $20 avg
Beauty & Cosmetics Health skincare products beauty products
80 products $1 avg
Health ayurvedic medicine health products
130 products $15 avg
Beauty & Cosmetics Health natural cosmetics beauty products
210 products $123 avg
Health medical supplies health products
10 products $810 avg
Health medical supplies health products
24 products $7 avg
Health nutrition supplements fitness classes
56 products
Beauty & Cosmetics Health makeup skincare products
23 products $158 avg
Health Beauty & Cosmetics health products skin care

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FAQ

How many WooCommerce Wellness items stores are there?

We currently track 265 active WooCommerce stores in the Wellness items segment.

Are WooCommerce Wellness items stores growing?

Yes. In the last 30 days, 90 new stores were indexed in the Wellness items segment, showing a 34% monthly growth rate.

What is the average product price in WooCommerce Wellness items stores?

Among stores with pricing data, the average listed price is about $175, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.