10.9K Italy Woocommerce Stores: Analytics & Data (2025)

Woocommerce
Country: Italy
Last Updated: 12/08/2025

Unlock the full Italy Woocommerce market. This report gives you access to 10,894 stores, with 436 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
10,894
Active Woocommerce stores
New Stores (30d)
436
Recently added
Avg. Products
2,447
Per store
Social Media
93.6%
Adoption rate
FB Ads
71.8%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.0% monthly growth rate with 436 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (44.2%) operate with smaller catalogs (<50 products), while 14.2% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Pricing is concentrated in the $20-50 range (28.5%), appealing to value-conscious consumers.

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
0.0%
0 stores
Print on Demand
0.0%
1 stores
Cash on Delivery
0.6%
69 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
78.3%
8534 stores
Facebook
76.6%
8345 stores
Email
56.4%
6149 stores
Phone
38.5%
4192 stores
Youtube
21.1%
2295 stores
Whatsapp
16.8%
1830 stores
Tiktok
11.0%
1193 stores
Twitter
8.3%
904 stores

Social media engagement is exceptionally high, with 93.6% of stores active — led by Instagram (78.3%) and Facebook (76.6%).

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Top Currencies

EUR 10262 stores
USD 263 stores
GBP 53 stores
Cash on Delivery (COD)
0.6%
of stores offer COD payment option

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
vigoexpress.it favicon
vigoexpress.it
IT
2364 $31.88 EUR 2025-12-12
top.vigoexpress.it favicon
top.vigoexpress.it
IT
2364 $31.88 EUR 2025-12-12
www.pasqualemariglianoshop.it favicon
www.pasqualemariglianoshop.it
IT
16 $47.0 EUR 2025-12-11
domeda.it favicon
domeda.it
IT
18 $31.12 EUR 2025-12-11
www.fitexpress.it favicon
www.fitexpress.it
IT
2299 - 2025-12-11
mickthemackstyle.it favicon
mickthemackstyle.it
IT
42 $85.71 USD 2025-12-11
www.fabrizioracca.it favicon
www.fabrizioracca.it
IT
112 - 2025-12-11
fiajewels.it favicon
fiajewels.it
IT
921 $101.67 EUR 2025-12-10
www.nbnails.it favicon
www.nbnails.it
IT
252 $14.28 EUR 2025-12-10
alessiasinopoli.it favicon
alessiasinopoli.it
IT
2199 - 2025-12-10
www.harleyviterbo.it favicon
www.harleyviterbo.it
IT
2406 - 2025-12-10
ricciagricoltura.it favicon
ricciagricoltura.it
IT
859 - 2025-12-10

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❓ Frequently Asked Questions

How many Woocommerce stores are based in Italy?

Our latest data shows 10,894 active Woocommerce stores in Italy.

What is the average product catalog size for Italy Woocommerce stores?

The average Woocommerce store in Italy carries about 2447 products, depending on industry and business model.

How fast are Italy Woocommerce stores growing?

In the past 30 days, 436 new Woocommerce stores launched in Italy, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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