68.5K Shopify Fashion Stores: Analytics & Insights (2025)

Shopify
Category: Fashion
Last Updated: 12/22/2025

Explore the entire Shopify Fashion market. This report gives you access to 68,477 stores so you can identify top performers, spot trends, and find your next customers.

πŸ“Š Key Metrics at a Glance

Total Stores
68,477
Active Shopify stores
New Stores (30d)
2,281
Recently added
Avg. Products
638
Per store
Social Media
79.0%
Adoption rate
FB Ads
46.2%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.3% monthly, adding 2,281 new stores over the last 30 days.

πŸ›οΈ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 32.7% of stores keeping compact inventories (<50 products) and 11.7% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 31.2% targeting the $20-50 range and 31.0% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Tops 8582
2 Dress 6487
3 Jackets 6446
4 Dresses 6280
5 Skirts 5990
6 Pants 5775
7 Shirts 5015
8 Accessories 5013
9 T-Shirt 4286
10 Shorts 4211

πŸ’Ό Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.5%
3,770 stores
Print on Demand
8.9%
6,062 stores
Shopify Plus
2.7%
1,851 stores
Cash on Delivery
4.7%
3,234 stores

πŸ’‘ Dropshipping Product Research Tool

5.5% of Fashion stores use dropshipping. Discover what products are selling in this niche. Track millions of Shopify products and Facebook ads updated hourly to identify trending items before your competitors.

Explore EachSpy β†’

πŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
68.5%
46927 stores
Facebook
49.9%
34170 stores
Email
36.3%
24875 stores
Tiktok
21.2%
14501 stores
Youtube
14.2%
9702 stores
Pinterest
12.6%
8645 stores
Twitter
10.6%
7257 stores
Phone
8.5%
5843 stores
Whatsapp
3.5%
2428 stores

Social media adoption is strong at 79.0%, driven primarily by Instagram (68.5%).

πŸ”§ Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Fashion category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 37679
2 Google Analytics 35321
3 Google Ads 19092
4 Facebook pixel 792
5 Tiktok pixel 508
6 Pinterest pixel 64

Popular Themes

Dawn (11872)
Debut (2725)
Spotlight (1482)
Horizon (1078)
Impulse (774)
Prestige (774)
Sense (762)
Craft (680)
Brooklyn (636)
Minimal (578)

πŸ’³ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
63.6% (43541)
Shop Pay
63.5% (43488)
Paypal Express
61.5% (42092)
Google Pay
60.1% (41182)
Amazon Pay
3.4% (2302)

Top Currencies

USD 32326 stores
EUR 7513 stores
INR 7412 stores
GBP 5545 stores
AUD 3812 stores
CAD 2471 stores
PKR 2085 stores
AED 862 stores
Cash on Delivery (COD)
4.7%
of stores offer COD payment option
Shop Pay Installments
34.2%
of stores offer installment payments

πŸͺ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
fairyhana.com favicon
fairyhana.com
EG
2288 $40.74 USD 2025-12-21
andi-bagus.com favicon
andi-bagus.com
PH
1176 $66.59 USD 2025-12-22
dearblackbirdboutique.com.au favicon
dearblackbirdboutique.com.au
IN
4170 $118.64 AUD 2025-12-22
luxxury.co favicon
luxxury.co
TH
705 $1402.09 USD 2025-12-22
3legacies.com favicon
3legacies.com
US
3041 $43.04 USD 2025-12-21
anderson-melbourne.com favicon
anderson-melbourne.com
AU
275 $75.1 AUD 2025-12-22
vasthravedika.com favicon
vasthravedika.com
KR
595 $69.08 USD 2025-12-21
nordovafashion.com favicon
nordovafashion.com
NO
388 $530.74 NOK 2025-12-22
houseofhaniya.com favicon
houseofhaniya.com
ID
1713 $32.38 GBP 2025-12-21
www.theiconclothingshop.com favicon
www.theiconclothingshop.com
US
1128 $117.68 USD 2025-12-21
trendble.com favicon
trendble.com
IN
47 $649.0 INR 2025-12-22
mybella.ca favicon
mybella.ca
CA
1202 $59.65 CAD 2025-12-21

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❓ Frequently Asked Questions

How many Shopify Fashion stores are there?

We currently track 68,477 active Shopify stores in the Fashion category.

What is the average product price in Shopify Fashion stores?

Product pricing among Shopify Fashion stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Fashion stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, and Privy ‑ Email, SMS & Pop Ups, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Fashion stores growing?

Yes. In the last 30 days, 2,281 new stores launched in the Fashion category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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