70.3K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2026)

Shopify
Last Updated: 03/02/2026

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 70,313 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
70,313
Active Shopify stores
New Stores (30d)
429
Recently added
Avg. Products
491
Per store
Social Media
83.4%
Adoption rate
FB Ads
40.5%
Using Facebook ads

Market Growth: Growth remains stable at 0.61% per month (429 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (46.2%) operate with smaller catalogs (<50 products), while 8.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.4% targeting the $20-50 range and 21.4% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6339
2 Accessories 3991
3 T-Shirt 2595
4 Hats 2559
5 Tops 2269
6 Bracelets 2267
7 Hoodie 2126
8 Earrings 2050
9 Shorts 1790
10 Pants 1719

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.1%
1,470 stores
Print on Demand
8.3%
5,817 stores
Shopify Plus
5.5%
3,902 stores
Cash on Delivery
0.6%
449 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
71.5%
50246 stores
Facebook
57.6%
40480 stores
Email
46.5%
32711 stores
Tiktok
21.1%
14843 stores
Youtube
19.8%
13928 stores
Twitter
14.5%
10214 stores
Pinterest
12.2%
8596 stores
Phone
11.7%
8247 stores
Whatsapp
2.2%
1539 stores

Social media engagement is exceptionally high, with 83.4% of stores active — led by Instagram (71.5%) and Facebook (57.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 48114
2 Google search console 45213
3 Google Ads 26754
4 Facebook pixel 1505
5 Tiktok pixel 390
6 Pinterest pixel 123

Popular Themes

Dawn (7237)
Debut (3937)
Prestige (752)
Impulse (644)
Refresh (582)
Brooklyn (574)
Sense (557)
Spotlight (472)
Craft (465)
Minimal (460)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
75.6% (53136)
Shop Pay
74.1% (52097)
Google Pay
69.6% (48929)
Paypal Express
68.7% (48340)
Amazon Pay
5.9% (4160)

Top Currencies

USD 37473 stores
EUR 9665 stores
GBP 5657 stores
AUD 5204 stores
CAD 3206 stores
MXN 889 stores
NZD 794 stores
JPY 765 stores
Cash on Delivery (COD)
0.6%
of stores offer COD payment option
Shop Pay Installments
37.3%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
katiewyerart.com favicon
katiewyerart.com
AU
141 $654.69 AUD 2026-03-03
www.juliabo.com favicon
www.juliabo.com
US
990 $197.52 USD 2026-03-02
madamvirtue.com.au favicon
madamvirtue.com.au
ID
1387 $2093.64 AUD 2026-03-03
theshopsite.co.nz favicon
theshopsite.co.nz
NZ
4153 $107.87 NZD 2026-03-03
augurio-mezcal.myshopify.com favicon
augurio-mezcal.myshopify.com
MX
19 $800.08 MXN 2026-03-02
shop.faithfulfamilyfarmer.com favicon
shop.faithfulfamilyfarmer.com
US
41 $42.42 USD 2026-03-02
www.sweetprotection.co.nz favicon
www.sweetprotection.co.nz
NZ
117 $272.28 NZD 2026-03-03
givalli-lifestyle.com favicon
givalli-lifestyle.com
NL
1694 $63.91 EUR 2026-03-02
www.portgamblegeneralstore.com favicon
www.portgamblegeneralstore.com
US
1779 $12.99 USD 2026-03-02
garmentplacement.com favicon
garmentplacement.com
KR
95 $22.44 USD 2026-03-02
www.jupmodesupply.com favicon
www.jupmodesupply.com
PK
586 $27.42 USD 2026-03-02
www.nuestranostalgia.com favicon
www.nuestranostalgia.com
US
88 $27.24 USD 2026-03-02

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 70,313 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 491 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 429 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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