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Shopify app analytics
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Updated Apr 20, 2026
Shopify

57.7K Shopify Stores Using Klaviyo: Email Marketing & SMS: Usage Stats & Trends (2026)

57,707 Shopify stores currently use Klaviyo: Email Marketing & SMS, with 1,903 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 78% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

78%
Social media
9%
Meta ads
62%
Contact info
Total Stores
57,707
Active Shopify stores
New (30d)
1,903
Newly added in the last 30 days
Avg. Products
547
Among 56,178 stores with catalog data
Avg. Price
$206
Among 56,220 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,225 612 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,903 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8,115 · 14%
10-49 17,210 · 31%
50-199 15,033 · 27%
200-999 10,780 · 19%
1k-4.9k 3,897 · 7%
5k+ 1,143 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
32% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
11% coverage
Food & Beverages
9% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Electronics
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 547 because some stores carry much larger inventories. That's larger than the Shopify average of 455. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12,571 · 22%
$25-$49 17,579 · 31%
$50-$99 11,814 · 21%
$100-$199 6,645 · 12%
$200-$499 4,187 · 7%
$500+ 3,424 · 6%
Store currencies
USD 30,643 EUR 7,834 GBP 4,638 AUD 4,444 CAD 2,680 MXN 750 INR 671 JPY 670

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $206 because some stores price much higher, pulling it up.

Popular apps

The most popular are Loox ‑ Product Reviews App, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand.

Social media platforms

Instagram (75%), Facebook (62%), TikTok (22%).

Instagram
75%
Facebook
62%
TikTok
22%
YouTube
20%
Twitter / X
15%
Pinterest
13%
LinkedIn
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 9% run Meta ads. That's 14 percentage points above the Shopify average of 64%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (19%), Google Ads (9%).

Google Analytics
49%
Google Tag Manager
19%
Google Ads
9%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 16% Debut 7% Prestige 5% Impulse 4% Symmetry 2% Sense 2% Refresh 2% Broadcast 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

360 products $114 avg 10 ads
Apparel & Accessories minimalist fashion urban style Affiliatly Affiliate Marketing Hextom: Free Shipping Bar
9 products $24 avg 1 ads
Animals & Pet Supplies dog food natural dog treats Hextom: Free Shipping Bar Klaviyo: Email Marketing & SMS
17 products $334 avg 2 ads
Travel Apparel & Accessories luggage store travel bags Klaviyo: Email Marketing & SMS
kousely Australia
20 products $22 avg 2 ads
money-saving piggy-bank Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
2,137 products $28 avg 1 ads
Baby & Kids Toys & Games eco-friendly toys wooden toys Avada AI SEO Image Optimizer Klaviyo: Email Marketing & SMS
92 products $17 avg 33 ads
Apparel & Accessories womens clothing online denim jeans online Klaviyo: Email Marketing & SMS
132 products $119 avg 8 ads
Apparel & Accessories women kurta set linen kurta set Klaviyo: Email Marketing & SMS Omnisend Email Marketing & SMS
804 products $150 avg 16 ads
Sporting Goods Apparel & Accessories Home & Garden camping gear outdoor apparel Klaviyo: Email Marketing & SMS Wiser AI ‑ Upsell & Cross Sell
37 products $148 avg 8 ads
Apparel & Accessories adaptive shoes specialty footwear Klaviyo: Email Marketing & SMS Printful: Print on Demand
109 products $165 avg 5 ads
Apparel & Accessories jewelry accessories Klaviyo: Email Marketing & SMS
ARTAH United Kingdom
52 products $102 avg 3 ads
Health science backed supplements nutrition programs Klaviyo: Email Marketing & SMS Stamped Reviews & Loyalty
29 products $40 avg 1 ads
Apparel & Accessories surf clothing beachwear Klaviyo: Email Marketing & SMS Printful: Print on Demand

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FAQ

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 57,707 active Shopify stores using Klaviyo: Email Marketing & SMS.

How fast is Klaviyo: Email Marketing & SMS adoption growing?

In the last 30 days, 1,903 new stores were found using Klaviyo: Email Marketing & SMS, showing a 3% monthly growth in adoption.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

Among Shopify stores using Klaviyo: Email Marketing & SMS with catalog data, the average is around 547 products, with most falling in the 10-49 range.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

The top apps are Loox ‑ Product Reviews App, Privy ‑ Email, SMS & Pop Ups, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.