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Shopify market overview
Updated June 8, 2026
Shopify

2.4M Shopify Stores: Stats, Trends & Data (2026)

We track 2,441,256 active Shopify stores across all markets, with 530,536 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

59%
Social media
6%
Meta ads
52%
Contact info
Total Stores
2,441,256
Active Shopify stores
New (30d)
530,536
Newly added in the last 30 days
Avg. Products
437
Among 2,334,784 stores with catalog data
Avg. Price
$219
Among 2,302,687 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

619,394 309,697 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

530,536 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 585,904 · 25%
10-49 714,194 · 31%
50-199 529,793 · 23%
200-999 336,537 · 14%
1k-4.9k 129,760 · 6%
5k+ 38,596 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 437 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 678,907 · 29%
$25-$49 702,910 · 31%
$50-$99 419,767 · 18%
$100-$199 218,389 · 9%
$200-$499 147,367 · 6%
$500+ 135,347 · 6%
Store currencies
USD 1,066,516 EUR 401,204 GBP 178,244 AUD 113,203 INR 104,859 CAD 100,860 PKR 39,066 MXN 32,218

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $219 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (54%), Facebook (39%), TikTok (17%).

Instagram
54%
Facebook
39%
TikTok
17%
YouTube
13%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 59%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 10% Debut 4% Refresh 2% Craft 2% Prestige 2% Shrine Pro 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

OkiOki Egypt
126 products $15 avg 7 ads
Apparel & Accessories hoodies sweatshirts MP Size Chart & Size Guide Microsoft Clarity: AI Insights
168 products $303 avg 1 ads
Apparel & Accessories designer shoes recycled materials Klaviyo: Email Marketing & SMS
48 products $71 avg 24 ads
Animals & Pet Supplies cat products pet supplies UpPromote Affiliate Marketing Hextom: Free Shipping Bar
213 products $32 avg 2 ads
Apparel & Accessories crochet dresses women crochet clothing Judge.me Product Reviews App
Chicas India
167 products $1 avg 4 ads
Jewelry & Watches earrings jewelry store fashion accessories GSC Instagram Feed, Instafeed Judge.me Product Reviews App
74 products $156 avg 4 ads
Apparel & Accessories travel bags gym backpacks Affiliatly Affiliate Marketing UpPromote Affiliate Marketing
15 products $182 avg 1 ads
Sporting Goods Health yoga mats pilates equipment CK: Abandoned cart on WhatsApp Loox ‑ Product Reviews App
722 products $26 avg 1 ads
Home & Garden garden decor yard ornaments Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
259 products $44 avg 2 ads
Apparel & Accessories clothing store men's fashion B&S ‑ Announcement Bar GemPages Landing Page Builder
868 products $132 avg 10 ads
Apparel & Accessories african fashion modern african clothing Pandectes GDPR Compliance Shopify Inbox
13 products $69 avg 4 ads
Food & Beverages kanna gummies chocolate edibles Fontify: Google & Custom Fonts Judge.me Product Reviews App
1,073 products $752 avg 2 ads
Home & Garden tuinmeubelen tuinmeubilair Shogun ‑ Landing Page Builder

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FAQ

How many Shopify stores are there?

We currently track 2,441,256 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 530,536 new Shopify stores were indexed, representing 22% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $219, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.