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Shopify market overview
Updated May 18, 2026
Shopify

2.2M Shopify Stores: Stats, Trends & Data (2026)

We track 2,176,802 active Shopify stores across all markets, with 767,322 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

59%
Social media
7%
Meta ads
51%
Contact info
Total Stores
2,176,802
Active Shopify stores
New (30d)
767,322
Newly added in the last 30 days
Avg. Products
439
Among 2,077,452 stores with catalog data
Avg. Price
$217
Among 2,046,458 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

497,295 248,647 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

767,322 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 508,232 · 24%
10-49 637,505 · 31%
50-199 478,243 · 23%
200-999 305,094 · 15%
1k-4.9k 113,667 · 5%
5k+ 34,711 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
24% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
7% coverage
Food & Beverages
6% coverage
Jewelry & Watches
5% coverage
Health
4% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 439 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 604,229 · 30%
$25-$49 623,736 · 30%
$50-$99 372,271 · 18%
$100-$199 194,363 · 9%
$200-$499 131,834 · 6%
$500+ 120,025 · 6%
Store currencies
USD 961,622 EUR 348,554 GBP 158,072 AUD 101,220 INR 94,622 CAD 90,035 PKR 36,481 MXN 28,258

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $217 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (54%), Facebook (39%), TikTok (17%).

Instagram
54%
Facebook
39%
TikTok
17%
YouTube
14%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 59%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 8% Debut 4% Refresh 2% Craft 2% Prestige 2% Spotlight 2% Shrine Pro 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

99 products $100 avg 11 ads
Beauty & Cosmetics hair dryer curling iron Geolocation Redirects Geo:Pro Consentmo GDPR Compliance
1,571 products $23 avg 5 ads
Apparel & Accessories apple watch band bracelets
20 products $21 avg 2 ads
Beauty & Cosmetics Health natural beauty products oral hygiene essentials Analyzely ‑ Google Analytics 4 Omnisend Email Marketing & SMS
1,292 products $50 avg 3 ads
Baby & Kids Apparel & Accessories newborn clothes baby pajamas
199 products $218 avg 36 ads
Arts & Entertainment wall art canvas prints Afterpay On‑Site Messaging GemPages Landing Page Builder
5 products $123 avg 3 ads
Apparel & Accessories eco-friendly sustainable Pop Convert ‑ Pop Ups, Banners Postscript SMS Marketing
NN Studio Moldova (the Republic of)
359 products $93 avg 2 ads
Apparel & Accessories clothing store fashion apparel Kaching Bundles App & Upsells GemPages Landing Page Builder
207 products $85 avg 1 ads
Apparel & Accessories Arts & Entertainment vintage clothing fashion
72 products $80 avg 1 ads
Apparel & Accessories resort wear swimwear ReturnGO Returns & Exchanges
229 products $16 avg 2 ads
26 products $293 avg 2 ads
Beauty & Cosmetics hair extensions luxury hair Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
37 products $51 avg 1 ads
Apparel & Accessories sunglasses fashion accessories

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FAQ

How many Shopify stores are there?

We currently track 2,176,802 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 767,322 new Shopify stores were indexed, representing 35% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $217, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.