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Shopify market overview
Updated Apr 27, 2026
Shopify

1.7M Shopify Stores: Stats, Trends & Data (2026)

We track 1,713,199 active Shopify stores across all markets, with 308,341 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

61%
Social media
9%
Meta ads
51%
Contact info
Total Stores
1,713,199
Active Shopify stores
New (30d)
308,341
Newly added in the last 30 days
Avg. Products
446
Among 1,647,844 stores with catalog data
Avg. Price
$212
Among 1,625,823 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

304,735 152,367 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

308,341 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 375,608 · 23%
10-49 505,026 · 31%
50-199 393,359 · 24%
200-999 254,995 · 15%
1k-4.9k 91,045 · 6%
5k+ 27,811 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
9% coverage
Arts & Entertainment
8% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Electronics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 446 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 478,399 · 29%
$25-$49 497,827 · 31%
$50-$99 294,201 · 18%
$100-$199 155,529 · 10%
$200-$499 105,259 · 6%
$500+ 94,608 · 6%
Store currencies
USD 772,869 EUR 258,748 GBP 122,880 AUD 81,587 INR 76,871 CAD 72,365 PKR 29,243 JPY 23,015

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $212 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Printful: Print on Demand.

Social media platforms

Instagram (56%), Facebook (43%), TikTok (17%).

Instagram
56%
Facebook
43%
TikTok
17%
YouTube
14%
Twitter / X
9%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 61%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 5% Refresh 2% Prestige 2% Craft 2% Impulse 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

132 products $29 avg 8 ads
Apparel & Accessories women's fashion clothing store
64 products $18 avg 1 ads
Beauty & Cosmetics essential-oil eucalyptus Bundler ‑ Product Bundles App
Rabbit Stew United States
73 products $13 avg 1 ads
Arts & Entertainment herbal products organic herbs
2,790 products $35 avg 12 ads
Apparel & Accessories clothing kids Kiwi Size Chart & Recommender Loox ‑ Product Reviews App
4,137 products $40 avg 89 ads
Vehicles & Parts Apparel & Accessories jdm car parts drift car accessories
163 products $71 avg 5 ads
Arts & Entertainment handmade paintings original indian artwork Loox ‑ Product Reviews App Lucky Orange Heatmaps & Replay
Rogue Evergreens United States
43 products $33 avg 2 ads
Home & Garden Beauty & Cosmetics essential oils body products Bundler ‑ Product Bundles App Seal Subscriptions App
843 products $11 avg 12 ads
Beauty & Cosmetics nail polish wraps vegan nail wraps Loox ‑ Product Reviews App Wyllo
18 products $94 avg 11 ads
Software music production plugins mastering plugin bundle Affiliatly Affiliate Marketing Upsell.com ‑ ReConvert Upsell
152 products $1074 avg 5 ads
Animals & Pet Supplies saltwater aquarium equipment reef aquarium supplies Loox ‑ Product Reviews App
The Wax Foundry New Zealand
12 products $23 avg 2 ads
Home & Garden candles home decor
31 products $11 avg 3 ads
Apparel & Accessories summer fabrics cotton fabrics

Want the full dataset?

Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify stores are there?

We currently track 1,713,199 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 308,341 new Shopify stores were indexed, representing 18% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $212, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.