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Shopify market overview
Updated Apr 27, 2026
Shopify

1.7M Shopify Stores: Stats, Trends & Data (2026)

We track 1,732,943 active Shopify stores across all markets, with 326,621 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 61% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

61%
Social media
9%
Meta ads
51%
Contact info
Total Stores
1,732,943
Active Shopify stores
New (30d)
326,621
Newly added in the last 30 days
Avg. Products
446
Among 1,670,219 stores with catalog data
Avg. Price
$213
Among 1,644,204 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

318,888 159,444 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

326,621 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 382,001 · 23%
10-49 512,164 · 31%
50-199 397,997 · 24%
200-999 257,687 · 15%
1k-4.9k 92,174 · 6%
5k+ 28,196 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
9% coverage
Arts & Entertainment
8% coverage
Food & Beverages
6% coverage
Jewelry & Watches
6% coverage
Health
4% coverage
Electronics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 446 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 483,776 · 29%
$25-$49 503,198 · 31%
$50-$99 297,652 · 18%
$100-$199 157,308 · 10%
$200-$499 106,464 · 6%
$500+ 95,806 · 6%
Store currencies
USD 780,708 EUR 263,004 GBP 124,480 AUD 82,497 INR 77,662 CAD 73,102 PKR 29,549 JPY 23,256

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $213 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Printful: Print on Demand.

Social media platforms

Instagram (56%), Facebook (42%), TikTok (17%).

Instagram
56%
Facebook
42%
TikTok
17%
YouTube
14%
Twitter / X
9%
Pinterest
7%
LinkedIn
3%

Social media adoption is strong at 61%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 5% Refresh 2% Prestige 2% Craft 2% Impulse 2% Spotlight 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

29 products $32 avg 1 ads
Health natural extracts brain health
Age Nova Lebanon
9 products $19 avg 8 ads
Beauty & Cosmetics skincare store beauty products UpPromote Affiliate Marketing
665 products $12 avg 2 ads
Apparel & Accessories dupatta indian clothing
333 products $37 avg 1 ads
golf accessories custom golf gifts Infinite Product Options Loox ‑ Product Reviews App
53 products $8 avg 4 ads
Health Celebrations & Gifts pregnancy health products gift boxes
51 products $30 avg 3 ads
Apparel & Accessories clothing store apparel
125 products $20 avg 2 ads
Food & Beverages cultured butter gourmet butter Pop Convert ‑ Pop Ups, Banners
161 products $44 avg 9 ads
Home & Garden aroma diffuser incense Wyllo
188 products $6 avg 1 ads
Baby & Kids baby products baby clothing
13 products $236 avg 2 ads
Books & Literature memory book storytelling
249 products $93 avg 3 ads
Sporting Goods Apparel & Accessories fitness apparel sportswear Hextom: Countdown Timer Bar Omnisend Email Marketing & SMS
56 products $58 avg 2 ads
Health natural supplements vitamin supplements

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Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.

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FAQ

How many Shopify stores are there?

We currently track 1,732,943 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 326,621 new Shopify stores were indexed, representing 19% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $213, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.