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Shopify market overview
Updated June 1, 2026
Shopify

2.3M Shopify Stores: Stats, Trends & Data (2026)

We track 2,312,506 active Shopify stores across all markets, with 555,598 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

59%
Social media
6%
Meta ads
52%
Contact info
Total Stores
2,312,506
Active Shopify stores
New (30d)
555,598
Newly added in the last 30 days
Avg. Products
441
Among 2,214,061 stores with catalog data
Avg. Price
$219
Among 2,184,311 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

617,858 308,929 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

555,598 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 548,576 · 25%
10-49 676,797 · 31%
50-199 505,614 · 23%
200-999 322,765 · 15%
1k-4.9k 123,193 · 6%
5k+ 37,116 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
5% coverage
Electronics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 441 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 642,515 · 29%
$25-$49 666,112 · 30%
$50-$99 398,547 · 18%
$100-$199 207,963 · 10%
$200-$499 140,455 · 6%
$500+ 128,719 · 6%
Store currencies
USD 1,016,245 EUR 376,306 GBP 168,612 AUD 107,401 INR 99,055 CAD 95,646 PKR 37,385 MXN 30,339

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $219 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (55%), Facebook (39%), TikTok (17%).

Instagram
55%
Facebook
39%
TikTok
17%
YouTube
14%
Twitter / X
8%
Pinterest
6%
LinkedIn
3%

Social media adoption is strong at 59%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 9% Debut 4% Refresh 2% Craft 2% Prestige 2% Shrine Pro 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,100 products $34 avg 2 ads
Home & Garden coffee mug tea set Attentive: AI‑led Email &SMS Junip Product Reviews App & AI
56 products $31 avg 4 ads
Apparel & Accessories custom matching apparel personalized shirts Judge.me Product Reviews App
57 products $30 avg 4 ads
Apparel & Accessories vacation wear cotton linen clothing Judge.me Product Reviews App Microsoft Clarity: AI Insights
31 products $28 avg 2 ads
Animals & Pet Supplies dog toys pet accessories
4,135 products $137 avg 1 ads
Home & Garden lighting home decor Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS
125 products $74 avg 7 ads
Apparel & Accessories women's fashion boutique
PUKI United States
402 products $71 avg 8 ads
Apparel & Accessories fashion clothing Shopify Inbox Judge.me Product Reviews App
249 products $132 avg 98 ads
Apparel & Accessories women's dresses online australian women's fashion Richpanel: AI Customer Support Elevar Conversion Tracking
478 products $5 avg 1 ads
Apparel & Accessories hair accessories women accessories Instafeed ‑ Instagram Feed
108 products $5 avg 1 ads
Home & Garden wood-protection interior-finish UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
WARVEN United States
14 products $58 avg 7 ads
Hardware warven thermal Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
259 products $21 avg 6 ads
Apparel & Accessories modest clothing abayas Bundler ‑ Product Bundles App FBP: Fast Bundle & Upsell

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FAQ

How many Shopify stores are there?

We currently track 2,312,506 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 555,598 new Shopify stores were indexed, representing 24% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $219, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.