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Shopify market overview
Updated July 20, 2026
Shopify

2.6M Shopify Stores: Stats, Trends & Data (2026)

We track 2,634,285 active Shopify stores across all markets, with 327,000 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 55% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

55%
Social media
6%
Meta ads
49%
Contact info
Total Stores
2,634,285
Active Shopify stores
New (30d)
327,000
Newly added in the last 30 days
Avg. Products
409
Among 2,496,243 stores with catalog data
Avg. Price
$217
Among 2,428,752 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

491,812 245,906 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

327,000 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 680,966 · 27%
10-49 769,616 · 31%
50-199 541,496 · 22%
200-999 330,586 · 13%
1k-4.9k 135,725 · 5%
5k+ 37,854 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
20% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 409 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 726,624 · 30%
$25-$49 748,955 · 31%
$50-$99 440,997 · 18%
$100-$199 222,806 · 9%
$200-$499 150,578 · 6%
$500+ 138,792 · 6%
Store currencies
USD 1,127,825 EUR 450,407 GBP 187,142 AUD 114,440 INR 111,488 CAD 105,652 PKR 42,905 JPY 36,692

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $217 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (51%), Facebook (35%), TikTok (16%).

Instagram
51%
Facebook
35%
TikTok
16%
YouTube
12%
Twitter / X
7%
Pinterest
5%
LinkedIn
3%

Social media adoption is strong at 55%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
26%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 12% Debut 3% Shrine Pro 2% Refresh 2% Craft 2% Spotlight 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

335 products $460 avg 4 ads
Electronics Hardware Electronics Afterpay On‑Site Messaging Powerful Contact Form Builder
6 products $40 avg 4 ads
Celebrations & Gifts Gift Cards Gifts Avada AI SEO Image Optimizer Kaching Bundles App & Upsells
56 products $54 avg 1 ads
Apparel & Accessories Sportswear Leggings Consentmo GDPR Compliance Instafeed ‑ Instagram Feed
144 products $438 avg 139 ads
Food & Beverages Kitchen Appliances Amp: Back in Stock & PreOrder+ Recharge Subscriptions App
39 products $107 avg 3 ads
Arts & Entertainment Antiques & Collectibles Art Prints Toys
62 products $8 avg 2 ads
Toys & Games Chaty Chat Buttons & WhatsApp Judge.me Product Reviews App
11 products $26 avg 30 ads
Apparel & Accessories Clothing Microsoft Clarity: AI Insights Ymq Product Options, Variants
326 products $83 avg 3 ads
Apparel & Accessories Clothing Women's Fashion AfterShip Email Marketing,SMS AfterShip Product Reviews
63 products $62 avg 2 ads
Apparel & Accessories Graphic Tees AdRoll Marketing & Advertising Avada AI SEO Image Optimizer
145 products $27 avg 1 ads
Home & Garden Toys & Games Powerful Contact Form Builder Hextom: Free Shipping Bar
275 products $79 avg 4 ads
Beauty & Cosmetics Supplements CAPI Facebook Pixel Meta API Avada Boost Sales Trust Badges
20 products $134 avg 2 ads
Home & Garden Hardware TA Banner Slider, Sales Pop up Judge.me Product Reviews App

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FAQ

How many Shopify stores are there?

We currently track 2,634,285 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 327,000 new Shopify stores were indexed, representing 12% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $217, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.