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Shopify market overview
Updated June 29, 2026
Shopify

2.5M Shopify Stores: Stats, Trends & Data (2026)

We track 2,520,197 active Shopify stores across all markets, with 464,660 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 56% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

56%
Social media
6%
Meta ads
50%
Contact info
Total Stores
2,520,197
Active Shopify stores
New (30d)
464,660
Newly added in the last 30 days
Avg. Products
407
Among 2,397,359 stores with catalog data
Avg. Price
$218
Among 2,361,403 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

502,949 251,474 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

464,660 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 646,120 · 27%
10-49 741,484 · 31%
50-199 525,442 · 22%
200-999 321,622 · 13%
1k-4.9k 126,342 · 5%
5k+ 36,349 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 407 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 705,594 · 30%
$25-$49 728,007 · 31%
$50-$99 427,566 · 18%
$100-$199 218,008 · 9%
$200-$499 146,634 · 6%
$500+ 135,594 · 6%
Store currencies
USD 1,085,163 EUR 428,772 GBP 179,834 AUD 111,287 INR 107,092 CAD 102,401 PKR 40,440 JPY 35,216

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $218 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (52%), Facebook (36%), TikTok (16%).

Instagram
52%
Facebook
36%
TikTok
16%
YouTube
12%
Twitter / X
7%
Pinterest
5%
LinkedIn
3%

Social media adoption is strong at 56%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
26%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 11% Debut 4% Refresh 2% Craft 2% Shrine Pro 2% Spotlight 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

368 products $43 avg 2 ads
Apparel & Accessories Sportswear GSC Instagram Feed, Instafeed Mercado Pago Antifraude Plus
20 products $225 avg 2 ads
Beauty & Cosmetics Awin ‑ Affiliate Marketing
10 products $63 avg 2 ads
Beauty & Cosmetics Hoppy Free Shipping Bar Upsell Judge.me Product Reviews App
47 products $193 avg 7 ads
Beauty & Cosmetics Skincare Affiliatly Affiliate Marketing Colissimo Official
33 products $84 avg 1 ads
Beauty & Cosmetics UpPromote Affiliate Marketing AfterShip Product Reviews
Dead Badger Clothing United Kingdom
22 products $62 avg 32 ads
Apparel & Accessories Clothing Klaviyo: Email Marketing & SMS
127 products $9 avg 293 ads
Beauty & Cosmetics UpPromote Affiliate Marketing Judge.me Product Reviews App
Iconiclips Switzerland
37 products $38 avg 2 ads
Apparel & Accessories Gelato: Print on Demand Privy ‑ Email, SMS & Pop Ups
65 products $7 avg 4 ads
Beauty & Cosmetics Makeup Beauty Products Bundler ‑ Product Bundles App Loox ‑ Product Reviews App
63 products $25 avg 1 ads
Beauty & Cosmetics Judge.me Product Reviews App Ymq Product Options, Variants
CC Bangladesh Bangladesh
13 products $12 avg 4 ads
Apparel & Accessories
1,005 products $224 avg 2 ads
Arts & Entertainment Klaviyo: Email Marketing & SMS Ymq Product Options, Variants

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FAQ

How many Shopify stores are there?

We currently track 2,520,197 active Shopify stores.

Is the Shopify market still growing?

Yes. In the last 30 days, 464,660 new Shopify stores were indexed, representing 18% of the current base.

What is the average product price across Shopify stores?

Among stores with pricing data, the average listed price is about $218, with the most common pricing band at $25-$49.

What are the most popular Shopify apps?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.