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Store Intelligence Category directory Data snapshot July 29, 2026

Ecommerce store categories

Choose a category, then open its available platform reports to compare store counts, catalogs, technology, and marketing signals.

Browse categories All store reports
Report hierarchy
Category → Subcategory → Store records

Choose a broad market first. Each category report links to its available subcategory reports on the same ecommerce platform.

Categories
27
Controlled top-level markets
Subcategories
129
Standardized store classifications
Platforms
5
Ecommerce datasets compared
Available reports
523
Category and subcategory reports above threshold

Category index

Each card total adds its available top-level category reports across platforms. Category labels can overlap, so totals describe database coverage, not market size.

Adult

29,530 stores across category reports

Sex toys, erotic products, and sexual wellness.

Category reports by platform

Start with the broad category dataset.

Shopify Adult stores 16,661 WooCommerce Adult stores 11,285 Wix Adult stores 1,584
Subcategory reports
3 subcategories · 9 platform reports

Choose a narrower store type, then open its report for a specific platform.

Animals & Pet Supplies

98,134 stores across category reports

Pet food, accessories, and animal care.

Category reports by platform

Start with the broad category dataset.

Shopify Animals & Pet Supplies stores 48,727 WooCommerce Animals & Pet Supplies stores 39,994 Wix Animals & Pet Supplies stores 8,477 BigCommerce Animals & Pet Supplies stores 673 Magento Animals & Pet Supplies stores 263
Subcategory reports
5 subcategories · 16 platform reports

Choose a narrower store type, then open its report for a specific platform.

Antiques & Collectibles

29,916 stores across category reports

Vintage items, trading cards, coins, and memorabilia.

Category reports by platform

Start with the broad category dataset.

Shopify Antiques & Collectibles stores 15,799 WooCommerce Antiques & Collectibles stores 10,340 Wix Antiques & Collectibles stores 3,428 BigCommerce Antiques & Collectibles stores 349
Subcategory reports
4 subcategories · 11 platform reports

Choose a narrower store type, then open its report for a specific platform.

Apparel & Accessories

862,267 stores across category reports

Clothing, footwear, bags, mainstream underwear, and fashion accessories.

Category reports by platform

Start with the broad category dataset.

Shopify Apparel & Accessories stores 539,179 WooCommerce Apparel & Accessories stores 273,112 Wix Apparel & Accessories stores 45,150 BigCommerce Apparel & Accessories stores 3,134 Magento Apparel & Accessories stores 1,692
Subcategory reports
7 subcategories · 27 platform reports

Choose a narrower store type, then open its report for a specific platform.

Arts & Entertainment

319,869 stores across category reports

Art supplies, craft materials, jewelry-making, musical instruments, and hobby kits.

Category reports by platform

Start with the broad category dataset.

Shopify Arts & Entertainment stores 146,409 WooCommerce Arts & Entertainment stores 116,658 Wix Arts & Entertainment stores 54,499 BigCommerce Arts & Entertainment stores 1,766 Magento Arts & Entertainment stores 537
Subcategory reports
4 subcategories · 14 platform reports

Choose a narrower store type, then open its report for a specific platform.

Baby & Kids

57,291 stores across category reports

Baby gear, children's clothing, kids school supplies, and maternity.

Category reports by platform

Start with the broad category dataset.

Shopify Baby & Kids stores 30,553 WooCommerce Baby & Kids stores 23,034 Wix Baby & Kids stores 3,704
Subcategory reports
7 subcategories · 21 platform reports

Choose a narrower store type, then open its report for a specific platform.

Beauty & Cosmetics

291,243 stores across category reports

Makeup, skincare, haircare, fragrances, and beauty tools.

Category reports by platform

Start with the broad category dataset.

Shopify Beauty & Cosmetics stores 164,455 WooCommerce Beauty & Cosmetics stores 103,931 Wix Beauty & Cosmetics stores 21,012 BigCommerce Beauty & Cosmetics stores 1,149 Magento Beauty & Cosmetics stores 696
Subcategory reports
6 subcategories · 20 platform reports

Choose a narrower store type, then open its report for a specific platform.

Books & Literature

87,679 stores across category reports

Books, ebooks, comics, and audiobooks.

Category reports by platform

Start with the broad category dataset.

Shopify Books & Literature stores 27,686 WooCommerce Books & Literature stores 49,872 Wix Books & Literature stores 9,711 BigCommerce Books & Literature stores 410
Subcategory reports
4 subcategories · 13 platform reports

Choose a narrower store type, then open its report for a specific platform.

Business & Industrial

80,978 stores across category reports

B2B supplies: safety, janitorial, packaging, and commercial equipment.

Category reports by platform

Start with the broad category dataset.

Shopify Business & Industrial stores 14,146 WooCommerce Business & Industrial stores 58,772 Wix Business & Industrial stores 6,658 BigCommerce Business & Industrial stores 826 Magento Business & Industrial stores 576
Subcategory reports
5 subcategories · 14 platform reports

Choose a narrower store type, then open its report for a specific platform.

Celebrations & Gifts

159,047 stores across category reports

Gifts, party supplies, holiday decor, and seasonal goods.

Category reports by platform

Start with the broad category dataset.

Shopify Celebrations & Gifts stores 75,114 WooCommerce Celebrations & Gifts stores 67,852 Wix Celebrations & Gifts stores 13,973 BigCommerce Celebrations & Gifts stores 1,137 Magento Celebrations & Gifts stores 971
Subcategory reports
7 subcategories · 22 platform reports

Choose a narrower store type, then open its report for a specific platform.

Education & Courses

106,499 stores across category reports

Online courses, tutorials, coaching, and educational content.

Category reports by platform

Start with the broad category dataset.

Shopify Education & Courses stores 17,080 WooCommerce Education & Courses stores 74,596 Wix Education & Courses stores 14,823
Subcategory reports
4 subcategories · 12 platform reports

Choose a narrower store type, then open its report for a specific platform.

Electronics

225,694 stores across category reports

Phones, computers, audio, cameras, smart home, and accessories.

Category reports by platform

Start with the broad category dataset.

Shopify Electronics stores 84,990 WooCommerce Electronics stores 128,746 Wix Electronics stores 9,051 BigCommerce Electronics stores 1,661 Magento Electronics stores 1,246
Subcategory reports
6 subcategories · 20 platform reports

Choose a narrower store type, then open its report for a specific platform.

Food & Beverages

302,890 stores across category reports

Food, groceries, coffee, tea, wine, spirits, and specialty foods.

Category reports by platform

Start with the broad category dataset.

Shopify Food & Beverages stores 123,820 WooCommerce Food & Beverages stores 151,771 Wix Food & Beverages stores 25,135 BigCommerce Food & Beverages stores 1,364 Magento Food & Beverages stores 800
Subcategory reports
6 subcategories · 19 platform reports

Choose a narrower store type, then open its report for a specific platform.

Furniture

69,060 stores across category reports

Home, office, and outdoor furniture.

Category reports by platform

Start with the broad category dataset.

Shopify Furniture stores 23,613 WooCommerce Furniture stores 40,613 Wix Furniture stores 4,041 BigCommerce Furniture stores 335 Magento Furniture stores 458
Subcategory reports
4 subcategories · 13 platform reports

Choose a narrower store type, then open its report for a specific platform.

General Merchandise

21,520 stores across category reports

Dropshipping and variety stores selling everyday goods across unrelated categories.

Category reports by platform

Start with the broad category dataset.

Shopify General Merchandise stores 5,730 WooCommerce General Merchandise stores 14,288 Wix General Merchandise stores 1,502
Subcategory reports
1 subcategories · 3 platform reports

Choose a narrower store type, then open its report for a specific platform.

Hardware

162,395 stores across category reports

DIY tools, repair parts, and home improvement supplies.

Category reports by platform

Start with the broad category dataset.

Shopify Hardware stores 39,691 WooCommerce Hardware stores 112,482 Wix Hardware stores 6,780 BigCommerce Hardware stores 2,195 Magento Hardware stores 1,247
Subcategory reports
5 subcategories · 19 platform reports

Choose a narrower store type, then open its report for a specific platform.

Health

184,294 stores across category reports

Supplements, vitamins, medical devices, and wellness products.

Category reports by platform

Start with the broad category dataset.

Shopify Health stores 78,427 WooCommerce Health stores 87,804 Wix Health stores 16,131 BigCommerce Health stores 1,167 Magento Health stores 765
Subcategory reports
4 subcategories · 15 platform reports

Choose a narrower store type, then open its report for a specific platform.

Home & Garden

525,074 stores across category reports

Home decor, kitchen, bedding, lighting, garden, and organization.

Category reports by platform

Start with the broad category dataset.

Shopify Home & Garden stores 227,671 WooCommerce Home & Garden stores 245,704 Wix Home & Garden stores 46,148 BigCommerce Home & Garden stores 2,890 Magento Home & Garden stores 2,661
Subcategory reports
7 subcategories · 26 platform reports

Choose a narrower store type, then open its report for a specific platform.

Jewelry & Watches

178,144 stores across category reports

Fine and fashion jewelry, and watches.

Category reports by platform

Start with the broad category dataset.

Shopify Jewelry & Watches stores 112,444 WooCommerce Jewelry & Watches stores 52,484 Wix Jewelry & Watches stores 12,029 BigCommerce Jewelry & Watches stores 795 Magento Jewelry & Watches stores 392
Subcategory reports
4 subcategories · 13 platform reports

Choose a narrower store type, then open its report for a specific platform.

Office Supplies

30,341 stores across category reports

Stationery, paper goods, desk accessories, and printer consumables.

Category reports by platform

Start with the broad category dataset.

Shopify Office Supplies stores 10,837 WooCommerce Office Supplies stores 17,922 Wix Office Supplies stores 1,290 BigCommerce Office Supplies stores 292
Subcategory reports
4 subcategories · 11 platform reports

Choose a narrower store type, then open its report for a specific platform.

Smoking & Vaping

22,674 stores across category reports

Vapes, e-cigarettes, CBD, tobacco, and smoking accessories.

Category reports by platform

Start with the broad category dataset.

Shopify Smoking & Vaping stores 7,020 WooCommerce Smoking & Vaping stores 14,577 Wix Smoking & Vaping stores 773 BigCommerce Smoking & Vaping stores 304
Subcategory reports
4 subcategories · 11 platform reports

Choose a narrower store type, then open its report for a specific platform.

Software

26,409 stores across category reports

SaaS, apps, plugins, themes, and software tools.

Category reports by platform

Start with the broad category dataset.

Shopify Software stores 3,979 WooCommerce Software stores 21,387 Wix Software stores 1,043
Subcategory reports
4 subcategories · 10 platform reports

Choose a narrower store type, then open its report for a specific platform.

Sporting Goods

94,112 stores across category reports

Sports, fitness, cycling, golf, and outdoor recreation equipment.

Category reports by platform

Start with the broad category dataset.

Shopify Sporting Goods stores 32,289 WooCommerce Sporting Goods stores 52,581 Wix Sporting Goods stores 7,745 BigCommerce Sporting Goods stores 953 Magento Sporting Goods stores 544
Subcategory reports
6 subcategories · 18 platform reports

Choose a narrower store type, then open its report for a specific platform.

Toys & Games

85,242 stores across category reports

Toys, board games, video games, puzzles, and collectible figures.

Category reports by platform

Start with the broad category dataset.

Shopify Toys & Games stores 41,730 WooCommerce Toys & Games stores 37,983 Wix Toys & Games stores 4,556 BigCommerce Toys & Games stores 718 Magento Toys & Games stores 255
Subcategory reports
5 subcategories · 14 platform reports

Choose a narrower store type, then open its report for a specific platform.

Travel

25,113 stores across category reports

Luggage, travel organizers, and trip accessories.

Category reports by platform

Start with the broad category dataset.

Shopify Travel stores 5,834 WooCommerce Travel stores 17,134 Wix Travel stores 2,145
Subcategory reports
3 subcategories · 7 platform reports

Choose a narrower store type, then open its report for a specific platform.

Vehicles & Parts

111,423 stores across category reports

Auto and motorcycle parts, tires, and vehicle accessories.

Category reports by platform

Start with the broad category dataset.

Shopify Vehicles & Parts stores 31,158 WooCommerce Vehicles & Parts stores 70,996 Wix Vehicles & Parts stores 6,857 BigCommerce Vehicles & Parts stores 1,725 Magento Vehicles & Parts stores 687
Subcategory reports
5 subcategories · 16 platform reports

Choose a narrower store type, then open its report for a specific platform.

Wedding

10,925 stores across category reports

Wedding-dedicated stores: bridalwear, wedding decor, and ceremony supplies.

Category reports by platform

Start with the broad category dataset.

Shopify Wedding stores 3,963 WooCommerce Wedding stores 4,723 Wix Wedding stores 2,239
Subcategory reports
5 subcategories · 12 platform reports

Choose a narrower store type, then open its report for a specific platform.

How category reports are organized

Controlled taxonomy

Every report uses the same category and subcategory keys as the BootLeads store classifier.

Non-exclusive labels

A store may belong to more than one category, so category totals should not be added together as a market-size estimate.

Publishing threshold

A platform report is linked only when its classified store count meets the reporting threshold.