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Store Reports Category directory Report generated Aug. 18, 2026

Ecommerce store categories

Choose a broad category and ecommerce platform first. Each category report links to its available subcategory reports and market data.

Browse categories All store reports
Report hierarchy
  1. 1Category
  2. 2Platform category report
  3. 3Subcategory report

Choose a broad category, open its report for a platform, then continue to a narrower subcategory.

Categories
27
Broad store categories
Subcategories
129
More specific store types
Platforms
5
Ecommerce platforms covered
Published reports
523
116 parent · 407 subcategory

Browse all categories

Start with a broad category report for one platform. Each parent report links to its available subcategory reports; category totals can overlap.

Adult

28,216 stores across category reports

Sex toys, erotic products, and sexual wellness.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Adult Stores 15,864 WooCommerce Adult Stores 10,775 Wix Adult Stores 1,577
Subcategories in this category
3 store types · 9 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Adult Toys
    3 platforms
  • Sexual Wellness
    3 platforms
  • Erotic Lingerie
    3 platforms

Animals & Pet Supplies

98,348 stores across category reports

Pet food, accessories, and animal care.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Pet Stores 48,673 WooCommerce Pet Stores 39,826 Wix Pet Stores 8,919 BigCommerce Pet Stores 671 Magento Pet Stores 259
Subcategories in this category
5 store types · 16 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Dog Supplies
    4 platforms
  • Cat Supplies
    3 platforms
  • Pet Food & Treats
    3 platforms
  • Aquarium & Reptile
    3 platforms
  • Pet Grooming
    3 platforms

Antiques & Collectibles

30,280 stores across category reports

Vintage items, trading cards, coins, and memorabilia.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Antique & Collectible Stores 16,104 WooCommerce Antique & Collectible Stores 10,213 Wix Antique & Collectible Stores 3,614 BigCommerce Antique & Collectible Stores 349
Subcategories in this category
4 store types · 12 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Vintage & Antiques
    3 platforms
  • Trading Cards
    3 platforms
  • Coins & Stamps
    3 platforms
  • Memorabilia
    3 platforms

Apparel & Accessories

866,272 stores across category reports

Clothing, footwear, bags, mainstream underwear, and fashion accessories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Clothing & Fashion Stores 542,392 WooCommerce Clothing & Fashion Stores 271,918 Wix Clothing & Fashion Stores 47,226 BigCommerce Clothing & Fashion Stores 3,113 Magento Clothing & Fashion Stores 1,623
Subcategories in this category
7 store types · 27 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Men's Clothing
    5 platforms
  • Women's Clothing
    5 platforms
  • Shoes & Footwear
    4 platforms
  • Handbags & Backpacks
    3 platforms
  • Hats & Headwear
    4 platforms
  • Sunglasses & Eyewear
    3 platforms
  • Lingerie & Intimates
    3 platforms

Arts & Entertainment

316,890 stores across category reports

Art supplies, craft materials, jewelry-making, musical instruments, and hobby kits.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Arts & Entertainment Stores 145,738 WooCommerce Arts & Entertainment Stores 113,334 Wix Arts & Entertainment Stores 55,548 BigCommerce Arts & Entertainment Stores 1,744 Magento Arts & Entertainment Stores 526
Subcategories in this category
4 store types · 14 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Art Supplies
    4 platforms
  • Musical Instruments
    3 platforms
  • Craft Supplies
    4 platforms
  • Jewelry Making
    3 platforms

Baby & Kids

57,580 stores across category reports

Baby gear, children's clothing, kids school supplies, and maternity.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Baby & Kids Stores 30,820 WooCommerce Baby & Kids Stores 22,897 Wix Baby & Kids Stores 3,863
Subcategories in this category
7 store types · 21 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Baby Clothing
    3 platforms
  • Baby Gear & Strollers
    3 platforms
  • Diapers & Feeding
    3 platforms
  • Maternity
    3 platforms
  • Nursery Decor
    3 platforms
  • Kids Clothing
    3 platforms
  • Kids School Supplies
    3 platforms

Beauty & Cosmetics

289,546 stores across category reports

Makeup, skincare, haircare, fragrances, and beauty tools.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Beauty & Cosmetics Stores 163,032 WooCommerce Beauty & Cosmetics Stores 102,993 Wix Beauty & Cosmetics Stores 21,696 BigCommerce Beauty & Cosmetics Stores 1,151 Magento Beauty & Cosmetics Stores 674
Subcategories in this category
6 store types · 20 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Makeup
    3 platforms
  • Skincare
    5 platforms
  • Haircare
    3 platforms
  • Nail Care
    3 platforms
  • Fragrances
    3 platforms
  • Beauty Tools
    3 platforms

Books & Literature

86,948 stores across category reports

Books, ebooks, comics, and audiobooks.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Books & Literature Stores 27,921 WooCommerce Books & Literature Stores 48,663 Wix Books & Literature Stores 9,953 BigCommerce Books & Literature Stores 411
Subcategories in this category
4 store types · 13 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Physical Books
    4 platforms
  • eBooks & Digital
    3 platforms
  • Comics & Manga
    3 platforms
  • Audiobooks
    3 platforms

Business & Industrial

79,481 stores across category reports

B2B supplies: safety, janitorial, packaging, and commercial equipment.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Business & Industrial Stores 14,092 WooCommerce Business & Industrial Stores 57,274 Wix Business & Industrial Stores 6,736 BigCommerce Business & Industrial Stores 816 Magento Business & Industrial Stores 563
Subcategories in this category
5 store types · 14 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Commercial Equipment
    3 platforms
  • Safety & Workwear
    3 platforms
  • Janitorial Supplies
    2 platforms
  • Packaging & Shipping
    3 platforms
  • Lab & Scientific
    3 platforms

Celebrations & Gifts

160,117 stores across category reports

Gifts, party supplies, holiday decor, and seasonal goods.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Celebrations & Gifts Stores 76,600 WooCommerce Celebrations & Gifts Stores 66,570 Wix Celebrations & Gifts Stores 14,846 BigCommerce Celebrations & Gifts Stores 1,149 Magento Celebrations & Gifts Stores 952
Subcategories in this category
7 store types · 22 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Personalized Gifts
    3 platforms
  • Gift Baskets
    5 platforms
  • Novelty & Gag Gifts
    3 platforms
  • Greeting Cards
    3 platforms
  • Party Supplies
    3 platforms
  • Holiday Decor
    3 platforms
  • Seasonal Costumes
    2 platforms

Education & Courses

102,752 stores across category reports

Online courses, tutorials, coaching, and educational content.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Education & Courses Stores 16,760 WooCommerce Education & Courses Stores 71,292 Wix Education & Courses Stores 14,700
Subcategories in this category
4 store types · 12 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Online Courses
    3 platforms
  • Tutorials & Workshops
    3 platforms
  • Coaching & Mentoring
    3 platforms
  • Educational Materials
    3 platforms

Electronics

228,755 stores across category reports

Phones, computers, audio, cameras, smart home, and accessories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Electronics Stores 87,829 WooCommerce Electronics Stores 128,436 Wix Electronics Stores 9,635 BigCommerce Electronics Stores 1,639 Magento Electronics Stores 1,216
Subcategories in this category
6 store types · 20 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Phones & Tablets
    3 platforms
  • Computers & Laptops
    3 platforms
  • Audio & Headphones
    3 platforms
  • Cameras & Drones
    3 platforms
  • Smart Home
    3 platforms
  • Accessories & Cables
    5 platforms

Food & Beverages

301,512 stores across category reports

Food, groceries, coffee, tea, wine, spirits, and specialty foods.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Food & Beverages Stores 124,212 WooCommerce Food & Beverages Stores 149,404 Wix Food & Beverages Stores 25,757 BigCommerce Food & Beverages Stores 1,366 Magento Food & Beverages Stores 773
Subcategories in this category
6 store types · 19 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Coffee & Tea
    3 platforms
  • Snacks & Confectionery
    3 platforms
  • Wine & Spirits
    3 platforms
  • Specialty Foods
    4 platforms
  • Organic & Special Diet
    3 platforms
  • Meal Kits
    3 platforms

Furniture

73,138 stores across category reports

Home, office, and outdoor furniture.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Furniture Stores 26,063 WooCommerce Furniture Stores 42,020 Wix Furniture Stores 4,276 BigCommerce Furniture Stores 336 Magento Furniture Stores 443
Subcategories in this category
4 store types · 13 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Living Room
    4 platforms
  • Bedroom Furniture
    3 platforms
  • Office Furniture
    3 platforms
  • Outdoor Furniture
    3 platforms

General Merchandise

23,822 stores across category reports

Dropshipping and variety stores selling everyday goods across unrelated categories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify General Merchandise Stores 6,746 WooCommerce General Merchandise Stores 15,225 Wix General Merchandise Stores 1,851
Subcategories in this category
1 store types · 3 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • General Store
    3 platforms

Hardware

166,924 stores across category reports

DIY tools, repair parts, and home improvement supplies.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Hardware Stores 40,302 WooCommerce Hardware Stores 115,873 Wix Hardware Stores 7,321 BigCommerce Hardware Stores 2,192 Magento Hardware Stores 1,236
Subcategories in this category
5 store types · 19 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Hand Tools
    5 platforms
  • Power Tools
    5 platforms
  • Plumbing & Electrical
    3 platforms
  • Fasteners & Hardware
    3 platforms
  • Paint Supplies
    3 platforms

Health

182,373 stores across category reports

Supplements, vitamins, medical devices, and wellness products.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Health Stores 77,551 WooCommerce Health Stores 86,449 Wix Health Stores 16,462 BigCommerce Health Stores 1,161 Magento Health Stores 750
Subcategories in this category
4 store types · 15 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Vitamins & Supplements
    5 platforms
  • Fitness Nutrition
    3 platforms
  • Medical Devices
    4 platforms
  • Wellness & Relaxation
    3 platforms

Home & Garden

530,686 stores across category reports

Home decor, kitchen, bedding, lighting, garden, and organization.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Home & Garden Stores 230,975 WooCommerce Home & Garden Stores 246,786 Wix Home & Garden Stores 47,470 BigCommerce Home & Garden Stores 2,876 Magento Home & Garden Stores 2,579
Subcategories in this category
7 store types · 26 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Home Decor
    5 platforms
  • Kitchen & Dining
    5 platforms
  • Bedding & Bath
    3 platforms
  • Lighting
    3 platforms
  • Garden & Outdoor
    4 platforms
  • Candles & Fragrance
    3 platforms
  • Storage & Organization
    3 platforms

Jewelry & Watches

179,505 stores across category reports

Fine and fashion jewelry, and watches.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Jewelry & Watches Stores 113,035 WooCommerce Jewelry & Watches Stores 52,484 Wix Jewelry & Watches Stores 12,814 BigCommerce Jewelry & Watches Stores 795 Magento Jewelry & Watches Stores 377
Subcategories in this category
4 store types · 13 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Fine Jewelry
    4 platforms
  • Fashion Jewelry
    4 platforms
  • Watches
    3 platforms
  • Body Jewelry
    2 platforms

Office Supplies

30,528 stores across category reports

Stationery, paper goods, desk accessories, and printer consumables.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Office Supplies Stores 10,996 WooCommerce Office Supplies Stores 17,873 Wix Office Supplies Stores 1,369 BigCommerce Office Supplies Stores 290
Subcategories in this category
4 store types · 11 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Writing Instruments
    3 platforms
  • Paper & Notebooks
    3 platforms
  • Desk Accessories
    3 platforms
  • Printers & Ink
    2 platforms

Smoking & Vaping

22,799 stores across category reports

Vapes, e-cigarettes, CBD, tobacco, and smoking accessories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Smoking & Vaping Stores 7,026 WooCommerce Smoking & Vaping Stores 14,630 Wix Smoking & Vaping Stores 838 BigCommerce Smoking & Vaping Stores 305
Subcategories in this category
4 store types · 11 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Vapes & E-Cigarettes
    3 platforms
  • CBD Products
    3 platforms
  • Smoking Accessories
    3 platforms
  • Tobacco & Cigars
    2 platforms

Software

25,512 stores across category reports

SaaS, apps, plugins, themes, and software tools.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Software Stores 3,891 WooCommerce Software Stores 20,587 Wix Software Stores 1,034
Subcategories in this category
4 store types · 10 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • SaaS & Subscriptions
    3 platforms
  • Mobile Apps
    2 platforms
  • Software Tools
    3 platforms
  • Themes & Templates
    2 platforms

Sporting Goods

98,745 stores across category reports

Sports, fitness, cycling, golf, and outdoor recreation equipment.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Sporting Goods Stores 33,753 WooCommerce Sporting Goods Stores 55,342 Wix Sporting Goods Stores 8,157 BigCommerce Sporting Goods Stores 951 Magento Sporting Goods Stores 542
Subcategories in this category
6 store types · 18 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Gym & Fitness
    3 platforms
  • Outdoor Recreation
    3 platforms
  • Team Sports
    3 platforms
  • Water Sports
    3 platforms
  • Cycling
    3 platforms
  • Golf
    3 platforms

Toys & Games

85,170 stores across category reports

Toys, board games, video games, puzzles, and collectible figures.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Toys & Games Stores 41,911 WooCommerce Toys & Games Stores 37,793 Wix Toys & Games Stores 4,748 BigCommerce Toys & Games Stores 718
Subcategories in this category
5 store types · 14 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Action Figures
    3 platforms
  • Board Games & Puzzles
    3 platforms
  • Video Games
    3 platforms
  • Educational Toys
    3 platforms
  • Dolls & Plush
    2 platforms

Travel

24,468 stores across category reports

Luggage, travel organizers, and trip accessories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Travel Stores 5,808 WooCommerce Travel Stores 16,518 Wix Travel Stores 2,142
Subcategories in this category
3 store types · 7 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Luggage & Suitcases
    2 platforms
  • Travel Accessories
    3 platforms
  • Travel Organizers
    2 platforms

Vehicles & Parts

115,109 stores across category reports

Auto and motorcycle parts, tires, and vehicle accessories.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Vehicles & Parts Stores 32,324 WooCommerce Vehicles & Parts Stores 72,961 Wix Vehicles & Parts Stores 7,421 BigCommerce Vehicles & Parts Stores 1,726 Magento Vehicles & Parts Stores 677
Subcategories in this category
5 store types · 16 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Auto Parts
    5 platforms
  • Motorcycle Parts
    3 platforms
  • Car Accessories
    4 platforms
  • Tires & Wheels
    2 platforms
  • Vehicle Electronics
    2 platforms

Wedding

10,931 stores across category reports

Wedding-dedicated stores: bridalwear, wedding decor, and ceremony supplies.

Parent category reports

Choose a platform first. Its category report is the entry point to narrower store types.

Shopify Wedding Stores 3,990 WooCommerce Wedding Stores 4,622 Wix Wedding Stores 2,319
Subcategories in this category
5 store types · 12 child reports

Open a parent report to continue to its available subcategory reports on the same platform.

  • Bridal Gowns
    3 platforms
  • Wedding Decor
    3 platforms
  • Wedding Favors
    3 platforms
  • Bridesmaids & Groomsmen
    No published report yet
  • Wedding Invitations
    3 platforms

How category reports are organized

Consistent categories

BootLeads uses the same category and subcategory definitions across every platform report.

Parent and child reports

Start with a broad category report for one platform. That report links to every available subcategory report within the same category and platform.

Overlapping categories

A store may belong to more than one category, so category totals should not be added together as a market-size estimate.