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Shopify category analytics
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Updated July 20, 2026
Shopify

74.9K Shopify Celebrations & Gifts Stores: Stats & Market Data (2026)

74,924 active Shopify stores fall into the Celebrations & Gifts segment, with 3,531 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 70% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

70%
Social media
4%
Meta ads
53%
Contact info
Total Stores
74,924
Active Shopify stores
New (30d)
3,531
Newly added in the last 30 days
Avg. Products
507
Among 73,957 stores with catalog data
Avg. Price
$69
Among 73,683 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,761 3,880 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,531 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,375 · 9%
10-49 20,979 · 28%
50-199 23,888 · 32%
200-999 15,079 · 20%
1k-4.9k 6,496 · 9%
5k+ 1,140 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Home & Garden
14% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
3% coverage
Food & Beverages
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
2% coverage
Baby & Kids
2% coverage
Office Supplies
1% coverage
Health
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 507 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 30,006 · 41%
$25-$49 23,650 · 32%
$50-$99 11,495 · 16%
$100-$199 5,242 · 7%
$200-$499 2,347 · 3%
$500+ 943 · 1%
Store currencies
USD 36,587 EUR 9,421 GBP 7,722 AUD 4,574 CAD 3,788 INR 2,094 IDR 1,615 NZD 979

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (65%), Facebook (53%), TikTok (19%).

Instagram
65%
Facebook
53%
TikTok
19%
YouTube
12%
Pinterest
11%
Twitter / X
11%
LinkedIn
3%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 4% run Meta ads. That's 15 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 6% Horizon 5% Craft 4% Studio 2% Impulse 2% Refresh 2% Prestige 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $40 avg 4 ads
Celebrations & Gifts Gift Cards Gifts Avada AI SEO Image Optimizer Kaching Bundles App & Upsells
1,562 products $6 avg 1 ads
Celebrations & Gifts Gifts Judge.me Product Reviews App Meteor Mega Menu & Navigation
Desi Kid Store United States
19 products $18 avg 16 ads
Toys & Games Apparel & Accessories Celebrations & Gifts Toys Hextom: Free Shipping Bar Judge.me Product Reviews App
131 products $50 avg 3 ads
Celebrations & Gifts Gifts Scrolly: Scroll To Top Button GSC Countdown Timer Bar
6 products $45 avg 2 ads
Celebrations & Gifts Kaching Bundles App & Upsells
105 products $114 avg 53 ads
Celebrations & Gifts Personalized Gifts Shopify Inbox Judge.me Product Reviews App
621 products $12 avg 16 ads
Apparel & Accessories Celebrations & Gifts Lingerie Fashion Accessories Simprosys Google Shopping Feed Shopify Inbox
51 products $8 avg 1 ads
Home & Garden Celebrations & Gifts Home Decor Judge.me Product Reviews App
Kiesha Bulgaria
99 products $5 avg 1 ads
Celebrations & Gifts Gift Baskets Gifts AdRoll Marketing & Advertising PageFly Landing Page Builder
59 products $81 avg 2 ads
Apparel & Accessories Celebrations & Gifts Gift Cards Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
135 products $26 avg 30 ads
Apparel & Accessories Celebrations & Gifts Gifts Kaching Bundles App & Upsells Shopify Inbox
Memories Givers United Kingdom
705 products $13 avg 1 ads
Celebrations & Gifts Gifts Personalized Gifts Essential Announcement Bar Fontify: Google & Custom Fonts

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FAQ

How many Shopify Celebrations & Gifts stores are there?

We currently track 74,924 active Shopify stores in the Celebrations & Gifts segment.

Are Shopify Celebrations & Gifts stores growing?

Yes. In the last 30 days, 3,531 new stores were indexed in the Celebrations & Gifts segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Celebrations & Gifts stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

What apps are most popular for Shopify Celebrations & Gifts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.