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Subcategory report Updated Sept. 8, 2026
Shopify

Shopify Novelty & Gag Gifts stores

BootLeads currently tracks 2,623 active Shopify stores in the Novelty & Gag Gifts subcategory within Celebrations & Gifts.

Active stores
2,623
Stores included in this report
First detected in the last 30 days
275
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
98
Data available for 2,597 stores (99%)

Key findings

  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 98 products, 36% above the platform median for categorized stores.

  • The median store prices its products at $22.63 on average, 45% below the platform median for categorized stores.

  • United States accounts for 1,278 of these stores, more than any other country.

Examples of Shopify Novelty & Gag Gifts stores

The sample changes weekly and covers Shopify Novelty & Gag Gifts stores with enough data to show. It is not a ranking.

Search all stores →
Legonite.pk
legonitepk.myshopify.com
Pakistan 238 products $1.44 average product price 2 Meta ads
Celebrations & Gifts Novelty & Gag Gifts EasySell COD Form & Upsells
United States 215 products $55.89 average product price 3 Meta ads
Celebrations & Gifts Adult Novelty & Gag Gifts Erotic Lingerie Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
United States 128 products $34.03 average product price 1 Meta ads
Apparel & Accessories Celebrations & Gifts Hats & Headwear Novelty & Gag Gifts Attentive: AI‑led Email &SMS Amp Back in Stock & Preorder +

Commerce benchmarks for Shopify Novelty & Gag Gifts stores

Catalog size

The median is 98 products. Half of stores with catalog data have between 37 and 364 products.
1-9 112 · 4%
10-49 759 · 29%
50-199 815 · 31%
200-999 586 · 23%
1k-4.9k 260 · 10%
5k+ 65 · 3%

Store-average product prices

The median store-average price is $22.63. Half of stores with price data fall between $12.97 and $35.64.
Under $25 1,431 · 55%
$25-$49 825 · 32%
$50-$99 239 · 9%
$100-$199 69 · 3%
$200-$499 22 · 1%
$500+ 8 · 0%

Store currencies

USD 51% EUR 14% GBP 10% AUD 4% INR 4% CAD 4%

Data availability: Product counts: 2,597 stores (99%) · Store-average prices: 2,594 stores (99%) · Currencies: 2,623 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Novelty & Gag Gifts stores (all devices)

CrUX covers 24.1% of active Shopify Novelty & Gag Gifts stores. Field data shows 15.8% of the active report set passing all three Core Web Vitals (85.9% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    2,623
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 24.1%
    632
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 18.4%
    482
    76.3% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 15.8%
    414
    85.9% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.30 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
400 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify Novelty & Gag Gifts stores

A store can appear in more than one category or subcategory. Data available for 2,623 stores (100%).

Apps and technology used by Shopify Novelty & Gag Gifts stores

Apps

Judge.me Product Reviews App 21% Shopify Inbox 14% Klaviyo: Email Marketing & SMS 9% Microsoft Clarity: AI Insights 3% Printful: Print on Demand 3% Instafeed ‑ Instagram Feed 3%

Themes

Dawn 26% Horizon 15% Craft 4% Spotlight 3% Debut 3% Refresh 2%

Payment methods

Shop Pay 74% Google Pay 73% Apple Pay 72% PayPal 67% Amazon Pay 4%

Storefront features

Dropshipping
3%
66 stores
Print on demand
11%
291 stores
Cash on delivery
3%
72 stores
Multi-currency
26%
688 stores
Installments
41%
1,080 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Novelty & Gag Gifts stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
59%
Detected on public storefronts
Meta advertising
8%
Meta ads detected in the past 30 days
Contact data
48%
Detected email, phone, or WhatsApp

Social platforms

Instagram 1,399 · 53%
Facebook 1,053 · 40%
TikTok 578 · 22%
YouTube 344 · 13%
Twitter / X 240 · 9%
Pinterest 210 · 8%

Analytics and advertising tools

Google Analytics 728 · 28%
Google Tag Manager 158 · 6%
Google Ads 58 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Novelty & Gag Gifts stores

Store languages

English 1,916 · 73%
German 123 · 5%
French 112 · 4%
Spanish 79 · 3%

Domain registration periods

Data available for 2,032 stores (77%)
Before 2016 272 · 13%
2016-2019 193 · 9%
2020-2022 291 · 14%
2023 or later 1,276 · 63%

Recent catalog activity

Data available for 2,599 stores (99%)
Product update in 90 days
65%
1,696 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify Novelty & Gag Gifts stores are in this report?

BootLeads currently tracks 2,623 active Shopify stores in the Novelty & Gag Gifts subcategory within Celebrations & Gifts.

How does BootLeads decide which stores appear under Novelty & Gag Gifts?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does Novelty & Gag Gifts relate to Celebrations & Gifts?

Novelty & Gag Gifts is a subcategory within the broader Celebrations & Gifts category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.