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Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Novelty & Gag Gifts stores

BootLeads currently tracks 2,149 active Shopify storefronts classified in the Novelty & Gag Gifts subcategory.

Research note
Explore 2,149 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
2,149
Current records in this report
Added to BootLeads (30d)
93
First detected by BootLeads
Platform dataset share
0.1%
Share of tracked Shopify stores
Median products
107
2,127 stores · 99% coverage

Key findings

Current database snapshot
  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 107 products, 62% above the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $22.54, 45% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 1,008 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Ivory Chapters
ivorychapters.com
United States 8 products $21.17 average product price 4 Meta ads
Books & Literature Celebrations & Gifts Physical Books Novelty & Gag Gifts GemPages Landing Page Builder Judge.me Product Reviews App
ideabazar
ideabazar.shop
United States 328 products $32.99 average product price 48 Meta ads
Celebrations & Gifts Personalized Gifts Gift Baskets LangShop AI Language Translate

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 1,008 · 47%
United Kingdom 187 · 9%
India 84 · 4%
Germany 78 · 4%
Australia 76 · 4%
Canada 65 · 3%

Category context

Celebrations & Gifts 2,149 · 100%
Home & Garden 613 · 29%
Toys & Games 324 · 15%

Related subcategories

Personalized Gifts 577 · 27%
Gift Baskets 240 · 11%
Party Supplies 136 · 6%
Greeting Cards 73 · 3%
Holiday Decor 62 · 3%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 2,149 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 107 products; middle 50% spans 39-380.
1-9 128 · 6%
10-49 531 · 25%
50-199 692 · 33%
200-999 499 · 23%
1k-4.9k 221 · 10%
5k+ 56 · 3%

Store-average product prices

Estimated median $22.54; middle 50% of store averages spans $13.4-$35.06.
Under $25 1,178 · 56%
$25-$49 661 · 31%
$50-$99 198 · 9%
$100-$199 59 · 3%
$200-$499 18 · 1%
$500+ 7 · 0%

Store currencies

USD 50% EUR 15% GBP 11% AUD 5% CAD 4% INR 4%

Catalog: 2,127 stores · 99% coverage · Store-average price: 2,121 stores · 99% coverage · Currency: 2,149 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 21% Shopify Inbox 15% Klaviyo: Email Marketing & SMS 11% Printful: Print on Demand 3% Microsoft Clarity: AI Insights 3% PageFly Landing Page Builder 3%

Themes

Dawn 28% Horizon 9% Craft 5% Debut 4% Spotlight 3% Refresh 3%

Payment methods

Shop Pay 74% Google Pay 73% Apple Pay 72% PayPal 68% Amazon Pay 4%

Detected capabilities

Dropshipping
2%
52 stores
Print on demand
10%
212 stores
Multi-currency
32%
680 stores
Installments
40%
850 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
63%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
48%
Detected email, phone, or WhatsApp

Social platforms

Instagram 1,241 · 58%
Facebook 943 · 44%
TikTok 482 · 22%
YouTube 304 · 14%
Twitter / X 215 · 10%
Pinterest 199 · 9%

Analytics and ad trackers

Google Analytics 645 · 30%
Google Tag Manager 144 · 7%
Google Ads 58 · 3%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 1,606 · 75%
German 106 · 5%
French 103 · 5%
Spanish 62 · 3%

Domain registration periods

1,721 stores · 80% coverage
Before 2016 254 · 15%
2016-2019 182 · 11%
2020-2022 280 · 16%
2023 or later 1,005 · 58%

Recent catalog activity

2,124 stores · 99% coverage
Product update in 90 days
59%
1,278 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.