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Shopify country analytics
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Updated Apr 27, 2026
Shopify

99.7K Shopify Stores in United Kingdom: Stats & Trends (2026)

We track 99,668 active Shopify stores in United Kingdom, with 20,180 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

64%
Social media
8%
Meta ads
55%
Contact info
Total Stores
99,668
Active Shopify stores
New (30d)
20,180
Newly added in the last 30 days
Avg. Products
496
Among 96,315 stores with catalog data
Avg. Price
$230
Among 95,063 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18,806 9,403 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

20,180 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19,644 · 20%
10-49 28,145 · 29%
50-199 23,486 · 24%
200-999 16,869 · 18%
1k-4.9k 6,316 · 7%
5k+ 1,855 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
13% coverage
Arts & Entertainment
8% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
8% coverage
Celebrations & Gifts
5% coverage
Jewelry & Watches
5% coverage
Health
4% coverage
Electronics
4% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 496 because some stores carry much larger inventories. That's larger than the Shopify average of 445. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25,487 · 27%
$25-$49 27,827 · 29%
$50-$99 18,446 · 19%
$100-$199 9,645 · 10%
$200-$499 7,007 · 7%
$500+ 6,651 · 7%
Store currencies
GBP 85,700 USD 7,802 EUR 2,668 INR 565 AUD 497 CAD 378 AED 156 PKR 152

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $230 because some stores price much higher, pulling it up. That's above the Shopify average of $213.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (59%), Facebook (46%), TikTok (20%).

Instagram
59%
Facebook
46%
TikTok
20%
YouTube
14%
Twitter / X
13%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 64%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 5% Craft 3% Impulse 3% Refresh 2% Prestige 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within United Kingdom

Top provinces / states
Province Stores Share
England 72,765 73%
Scotland 4,526 5%
Wales 2,744 3%
Northern Ireland 1,736 2%
California 993 1%
Florida 586 1%
Kowloon 448 0%
Hong Kong Island 441 0%
New York 432 0%
Top cities
City Stores Share
London 14,047 14%
Manchester 1,664 2%
Birmingham 1,149 1%
Glasgow 1,004 1%
Bristol 773 1%
Leeds 733 1%
Nottingham 679 1%
Leicester 675 1%
Liverpool 657 1%
Top shipping destinations
United Kingdom · 92,912 Ireland · 54,074 France · 52,446 Germany · 52,338 Netherlands · 51,689 Spain · 51,493 Italy · 51,469 Belgium · 51,293 United States · 50,943 Sweden · 50,858

Representative stores

A varied sample — weighted by data completeness, refreshed daily

249 products $93 avg 3 ads
Sporting Goods Apparel & Accessories fitness apparel sportswear Hextom: Countdown Timer Bar Omnisend Email Marketing & SMS
486 products $36 avg 25 ads
Food & Beverages craft beer online shop
VRTCL Gymwear United Kingdom
30 products $41 avg 2 ads
Apparel & Accessories gym clothes hoodies for men UpPromote Affiliate Marketing
164 products $1796 avg 945 ads
Electronics off-grid solar-power Affiliatly Affiliate Marketing Ryviu: Reviews & Loyalty App
1,704 products $6 avg 3 ads
Arts & Entertainment svg files laser cut templates Loox ‑ Product Reviews App Seal Subscriptions App
337 products $37 avg 1 ads
Health ashwagandha berberine Omnisend Email Marketing & SMS Pop Convert ‑ Pop Ups, Banners
453 products $30 avg 8 ads
Apparel & Accessories handcrafted tote bags linen stoles
60 products $25 avg 3 ads
Beauty & Cosmetics men's fragrance women's fragrance
JN NAILS United Kingdom
853 products $20 avg 110 ads
Beauty & Cosmetics nail products beauty Bundler ‑ Product Bundles App
DELITES United Kingdom
108 products $12 avg 3 ads
Adult hand cream gift luxury skincare
1,249 products $19 avg 1 ads
Celebrations & Gifts Home & Garden welsh gifts easter gifts Infinite Product Options RecoverMyCart
Apatchy London United Kingdom
245 products $198 avg 15 ads
Apparel & Accessories leather handbags designer handbags uk Afterpay On‑Site Messaging Covet Instagram Feed & Reviews

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FAQ

How many Shopify stores are in United Kingdom?

Our database tracks 99,668 active Shopify stores in United Kingdom.

How fast is the United Kingdom Shopify market growing?

In the past 30 days, 20,180 new Shopify stores were indexed in United Kingdom, reflecting a 20% monthly growth rate.

What is the average catalog size for United Kingdom Shopify stores?

Among Shopify stores in United Kingdom with catalog data, the average is about 496 products. The most common catalog size range is 10-49.

What are the most popular apps among United Kingdom Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.