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Shopify country analytics
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Updated Apr 27, 2026
Shopify

60.9K Shopify Stores in Australia: Stats & Trends (2026)

We track 60,911 active Shopify stores in Australia, with 9,257 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 72% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

72%
Social media
10%
Meta ads
58%
Contact info
Total Stores
60,911
Active Shopify stores
New (30d)
9,257
Newly added in the last 30 days
Avg. Products
522
Among 59,022 stores with catalog data
Avg. Price
$223
Among 58,356 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9,238 4,619 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9,257 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12,007 · 20%
10-49 17,630 · 30%
50-199 13,828 · 23%
200-999 10,149 · 17%
1k-4.9k 4,252 · 7%
5k+ 1,156 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
14% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
8% coverage
Arts & Entertainment
7% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Baby & Kids
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 522 because some stores carry much larger inventories. That's larger than the Shopify average of 446. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 13,560 · 23%
$25-$49 16,514 · 28%
$50-$99 12,832 · 22%
$100-$199 7,008 · 12%
$200-$499 4,367 · 7%
$500+ 4,075 · 7%
Store currencies
AUD 59,984 USD 608 NZD 95 EUR 47 GBP 36 CAD 6 INR 6 SGD 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $223 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (68%), Facebook (58%), TikTok (18%).

Instagram
68%
Facebook
58%
TikTok
18%
YouTube
14%
Twitter / X
5%
LinkedIn
3%
Pinterest
3%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 10% run Meta ads. That's 11 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
41%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 5% Horizon 4% Impulse 3% Prestige 3% Refresh 2% Craft 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within Australia

Top provinces / states
Province Stores Share
New South Wales 19,525 32%
Victoria 17,045 28%
Queensland 12,558 21%
Western Australia 4,774 8%
South Australia 3,154 5%
Tasmania 757 1%
Australian Capital Territory 692 1%
Northern Territory 217 0%
England 154 0%
Top cities
City Stores Share
Melbourne 935 2%
Sydney 883 1%
Burleigh Heads 309 1%
Perth 305 1%
Adelaide 275 0%
Alexandria 271 0%
Richmond 237 0%
Moorabbin 233 0%
Brisbane 220 0%
Top shipping destinations
Australia · 59,023 New Zealand · 29,775 United States · 23,353 United Kingdom · 23,002 Canada · 22,317 Germany · 20,556 France · 20,481 Ireland · 20,391 Italy · 20,174 Netherlands · 20,136

Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $69 avg 1 ads
Beauty & Cosmetics organic skincare natural serums
20 products $124 avg 5 ads
Health supplements vitamins
143 products $9 avg 3 ads
Beauty & Cosmetics dip-nails manicure Klaviyo: Email Marketing & SMS LayoutHub ‑ Easy Page Builder
23 products $73 avg 1 ads
Beauty & Cosmetics tallow balm natural skincare
SoiLife Australia
9 products $139 avg 11 ads
Business & Industrial soil testing services farm soil testing Popcorn Replay Customer Visits
156 products $39 avg 1 ads
Education & Courses early childhood resources diaries
173 products $114 avg 2 ads
Beauty & Cosmetics beauty products makeup for women
73 products $24 avg 18 ads
Apparel & Accessories footwear foot care Loox ‑ Product Reviews App Lucky Orange Heatmaps & Replay
328 products $36 avg 9 ads
Health vitamins supplements
47 products $38 avg 1 ads
Jewelry & Watches handmade jewelry murano glass Infinite Product Options
8 products $30 avg 1 ads
Home & Garden lawn fertiliser garden supplies
68 products $33 avg 1 ads
Home & Garden candles home decor

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FAQ

How many Shopify stores are in Australia?

Our database tracks 60,911 active Shopify stores in Australia.

How fast is the Australia Shopify market growing?

In the past 30 days, 9,257 new Shopify stores were indexed in Australia, reflecting a 15% monthly growth rate.

What is the average catalog size for Australia Shopify stores?

Among Shopify stores in Australia with catalog data, the average is about 522 products. The most common catalog size range is 10-49.

What are the most popular apps among Australia Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.