23.8K Shopify Stores in Netherlands: Stats & Trends (2026)
We track 23,768 active Shopify stores in Netherlands, with 5,988 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 62% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
5,988 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 440 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $208 because some stores price much higher, pulling it up.
Popular apps
The most popular are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (35%), Google Tag Manager (15%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Impact.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Netherlands
| Province | Stores | Share |
|---|---|---|
| England | 289 | 1% |
| California | 128 | 1% |
| Hong Kong Island | 126 | 1% |
| Florida | 73 | 0% |
| Kowloon | 70 | 0% |
| Wyoming | 65 | 0% |
| Texas | 62 | 0% |
| New York | 46 | 0% |
| Ontario | 33 | 0% |
| City | Stores | Share |
|---|---|---|
| Amsterdam | 2,189 | 9% |
| Rotterdam | 909 | 4% |
| Den Haag | 578 | 2% |
| Utrecht | 465 | 2% |
| Almere | 398 | 2% |
| Eindhoven | 329 | 1% |
| Breda | 263 | 1% |
| Haarlem | 251 | 1% |
| Tilburg | 222 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
Bundle Bear ‑ Volume Discounts
Hextom: Free Shipping Bar
Lucky Orange Heatmaps & Replay
Stamped Reviews & Loyalty
Weglot: AI & Human Translate
Hextom: Upsell Sales Boost
Klaviyo: Email Marketing & SMS
Rebuy Personalization Engine
AfterShip Email Marketing,SMS
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Start Free TrialFAQ
How many Shopify stores are in Netherlands?
Our database tracks 23,768 active Shopify stores in Netherlands.
How fast is the Netherlands Shopify market growing?
In the past 30 days, 5,988 new Shopify stores were indexed in Netherlands, reflecting a 25% monthly growth rate.
What is the average catalog size for Netherlands Shopify stores?
Among Shopify stores in Netherlands with catalog data, the average is about 440 products. The most common catalog size range is 10-49.
What are the most popular apps among Netherlands Shopify stores?
The top apps are Loox ‑ Product Reviews App, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (40%), TikTok (24%).
Social media adoption is strong at 62%, and 7% of stores run Meta ad campaigns.