36.6K Shopify Stores in Netherlands: Stats & Trends (2026)
We track 36,563 active Shopify stores in Netherlands, with 8,577 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 57% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
8,577 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 407 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $227 because some stores price much higher, pulling it up.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (31%), Google Tag Manager (12%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Netherlands
| Province | Stores | Share |
|---|---|---|
| England | 300 | 1% |
| Hong Kong Island | 140 | 0% |
| Wyoming | 82 | 0% |
| Kowloon | 75 | 0% |
| Florida | 44 | 0% |
| Delaware | 29 | 0% |
| Hunan | 27 | 0% |
| South Dakota | 27 | 0% |
| New Mexico | 22 | 0% |
| City | Stores | Share |
|---|---|---|
| Amsterdam | 3,106 | 8% |
| Rotterdam | 1,441 | 4% |
| Den Haag | 885 | 2% |
| Utrecht | 740 | 2% |
| Almere | 622 | 2% |
| Eindhoven | 541 | 1% |
| Breda | 427 | 1% |
| Haarlem | 398 | 1% |
| Tilburg | 379 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Awin ‑ Affiliate Marketing
EG Auto Add to Cart Free Gift
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
UpPromote Affiliate Marketing
T Lab ‑ AI Language Translate
Bundler ‑ Product Bundles App
GSC Instagram Feed, Instafeed
Klaviyo: Email Marketing & SMS
Triple Whale
Klaviyo: Email Marketing & SMS
Minmaxify Order Limits
Trustpilot Reviews
Hulk Contact Form Builder
Consentmo GDPR Compliance
Simprosys Google Shopping Feed
Judge.me Product Reviews App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify stores are in Netherlands?
Our database tracks 36,563 active Shopify stores in Netherlands.
How fast is the Netherlands Shopify market growing?
In the past 30 days, 8,577 new Shopify stores were indexed in Netherlands, reflecting a 23% monthly growth rate.
What is the average catalog size for Netherlands Shopify stores?
Among Shopify stores in Netherlands with catalog data, the average is about 407 products. The most common catalog size range is 10-49.
What are the most popular apps among Netherlands Shopify stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (32%), TikTok (22%).
Social media adoption is strong at 57%, and 4% of stores run Meta ad campaigns.