30.5K Shopify Stores in Netherlands: Stats & Trends (2026)
We track 30,477 active Shopify stores in Netherlands, with 13,909 newly added in the last 30 days (46% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13,909 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 435 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $219 because some stores price much higher, pulling it up.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Trustpilot Reviews.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (14%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Refresh.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Netherlands
| Province | Stores | Share |
|---|---|---|
| England | 304 | 1% |
| Hong Kong Island | 140 | 0% |
| Kowloon | 78 | 0% |
| Wyoming | 77 | 0% |
| California | 76 | 0% |
| Florida | 60 | 0% |
| Ontario | 43 | 0% |
| New York | 37 | 0% |
| Delaware | 33 | 0% |
| City | Stores | Share |
|---|---|---|
| Amsterdam | 2,639 | 9% |
| Rotterdam | 1,161 | 4% |
| Den Haag | 758 | 2% |
| Utrecht | 585 | 2% |
| Almere | 513 | 2% |
| Eindhoven | 437 | 1% |
| Breda | 341 | 1% |
| Haarlem | 323 | 1% |
| Tilburg | 301 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Analyzely ‑ Google Analytics 4
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Judge.me Product Reviews App
Trustpilot Reviews
Awin ‑ Affiliate Marketing
BM: Country blocker IP blocker
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
Triple Whale
Klaviyo: Email Marketing & SMS
Trusted Shops reviews and more
CartBot: Gift with purchase
Pandectes GDPR Compliance
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Start Free TrialFAQ
How many Shopify stores are in Netherlands?
Our database tracks 30,477 active Shopify stores in Netherlands.
How fast is the Netherlands Shopify market growing?
In the past 30 days, 13,909 new Shopify stores were indexed in Netherlands, reflecting a 46% monthly growth rate.
What is the average catalog size for Netherlands Shopify stores?
Among Shopify stores in Netherlands with catalog data, the average is about 435 products. The most common catalog size range is 10-49.
What are the most popular apps among Netherlands Shopify stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Trustpilot Reviews. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (35%), TikTok (23%).
Social media adoption is strong at 59%, and 5% of stores run Meta ad campaigns.