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WooCommerce country analytics
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Updated June 8, 2026
WooCommerce

41.9K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 41,892 active WooCommerce stores in Netherlands, with 19,357 newly added in the last 30 days (46% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 53% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

53%
Social media
1%
Meta ads
69%
Contact info
Total Stores
41,892
Active WooCommerce stores
New (30d)
19,357
Newly added in the last 30 days
Avg. Products
460
Among 40,911 stores with catalog data
Avg. Price
$394
Among 36,488 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20,461 10,230 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

19,357 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12,156 · 30%
10-49 11,497 · 28%
50-199 8,381 · 20%
200-999 5,831 · 14%
1k-4.9k 2,370 · 6%
5k+ 676 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Food & Beverages
7% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Beauty & Cosmetics
3% coverage
Electronics
3% coverage
Hardware
3% coverage
Education & Courses
3% coverage
Health
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 460 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,573. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12,457 · 34%
$25-$49 7,500 · 21%
$50-$99 5,350 · 15%
$100-$199 3,704 · 10%
$200-$499 3,388 · 9%
$500+ 4,089 · 11%
Store currencies
EUR 37,975 USD 1,634 GBP 275 PLN 14 SEK 7 DKK 5 INR 5 BDT 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $394 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (44%), Instagram (38%), LinkedIn (11%).

Facebook
44%
Instagram
38%
LinkedIn
11%
YouTube
8%
Twitter / X
6%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 53%, and 1% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (25%), Facebook Pixel (10%).

Google Analytics
28%
Google Tag Manager
25%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

32 products $237 avg 4 ads
Arts & Entertainment woodworking workshop craft materials
44 products $20 avg 1 ads
Jewelry & Watches handmade jewelry fashion accessories
284 products $88 avg 1 ads
Home & Garden kitchen accessories kitchen appliances
1,221 products $32 avg 12 ads
Apparel & Accessories denim jeans
276 products $7734 avg 1 ads
Home & Garden sauna wellness
118 products $28 avg 4 ads
215 products $288 avg 6 ads
Home & Garden oval mirror round mirror
34 products $371 avg 2 ads
Beauty & Cosmetics anti-aging skincare sensitive skin care
34 products $19 avg 5 ads
Health Food & Beverages nutrition sports-supplements
1,525 products $40 avg 8 ads
Apparel & Accessories fashion clothing
350 products $79 avg 20 ads
Apparel & Accessories jeans jackets
48 products $12 avg 2 ads
Beauty & Cosmetics hair extensions hair care tools

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 41,892 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 19,357 new WooCommerce stores were indexed in Netherlands, reflecting a 46% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 460 products. The most common catalog size range is 1-9.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.