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WooCommerce country analytics
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Updated July 20, 2026
WooCommerce

56.6K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 56,618 active WooCommerce stores in Netherlands, with 13,183 newly added in the last 30 days (23% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 49% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

49%
Social media
0%
Meta ads
64%
Contact info
Total Stores
56,618
Active WooCommerce stores
New (30d)
13,183
Newly added in the last 30 days
Avg. Products
434
Among 53,817 stores with catalog data
Avg. Price
$401
Among 47,836 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18,991 9,495 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

13,183 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16,928 · 31%
10-49 15,470 · 29%
50-199 10,648 · 20%
200-999 7,144 · 13%
1k-4.9k 2,804 · 5%
5k+ 823 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Food & Beverages
6% coverage
Apparel & Accessories
5% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Hardware
3% coverage
Beauty & Cosmetics
3% coverage
Electronics
3% coverage
Vehicles & Parts
2% coverage
Education & Courses
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 434 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,623. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16,662 · 35%
$25-$49 9,763 · 20%
$50-$99 6,847 · 14%
$100-$199 4,862 · 10%
$200-$499 4,373 · 9%
$500+ 5,329 · 11%
Store currencies
EUR 49,924 USD 2,368 GBP 385 PLN 15 SEK 11 INR 10 NOK 10 DKK 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $401 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (39%), Instagram (33%), LinkedIn (9%).

Facebook
39%
Instagram
33%
LinkedIn
9%
YouTube
6%
Twitter / X
5%
TikTok
4%
Pinterest
1%

About 49% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall. That's 11 percentage points above the WooCommerce average of 38%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (21%), Facebook Pixel (6%).

Google Analytics
26%
Google Tag Manager
21%
Facebook Pixel
6%
Google Ads
6%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

955 products $45 avg 5 ads
Apparel & Accessories Boutique Clothing Clothing
241 products $18 avg 1 ads
Home & Garden Health Celebrations & Gifts
276 products $34 avg 7 ads
Home & Garden Power Tools Home Improvement
479 products $272 avg 2 ads
Toys & Games
36 products $2052 avg 1 ads
Vehicles & Parts Car Accessories Auto Parts
14 products $22 avg 1 ads
Beauty & Cosmetics Beauty Products
1,194 products $32 avg 7 ads
Hardware Tools Home Improvement
2,763 products $13 avg 1 ads
Antiques & Collectibles Gifts
918 products $34 avg 7 ads
Apparel & Accessories
458 products $31 avg 1 ads
Apparel & Accessories Sportswear
ImperialFood Netherlands
55 products $22 avg 2 ads
Animals & Pet Supplies Pet Food
41 products $6 avg 1 ads
Food & Beverages

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 56,618 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 13,183 new WooCommerce stores were indexed in Netherlands, reflecting a 23% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 434 products. The most common catalog size range is 1-9.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.