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WooCommerce country analytics
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Updated June 29, 2026
WooCommerce

50.0K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 49,950 active WooCommerce stores in Netherlands, with 15,848 newly added in the last 30 days (32% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 52% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

52%
Social media
1%
Meta ads
68%
Contact info
Total Stores
49,950
Active WooCommerce stores
New (30d)
15,848
Newly added in the last 30 days
Avg. Products
450
Among 48,802 stores with catalog data
Avg. Price
$398
Among 43,487 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19,603 9,801 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15,848 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15,083 · 31%
10-49 13,936 · 29%
50-199 9,765 · 20%
200-999 6,633 · 14%
1k-4.9k 2,623 · 5%
5k+ 762 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
11% coverage
Food & Beverages
6% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
4% coverage
Hardware
3% coverage
Beauty & Cosmetics
3% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Vehicles & Parts
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 450 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,573. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 14,973 · 34%
$25-$49 8,891 · 20%
$50-$99 6,362 · 15%
$100-$199 4,415 · 10%
$200-$499 3,991 · 9%
$500+ 4,855 · 11%
Store currencies
EUR 45,188 USD 2,080 GBP 342 PLN 16 SEK 9 INR 8 ANG 5 DKK 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $398 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (42%), Instagram (37%), LinkedIn (10%).

Facebook
42%
Instagram
37%
LinkedIn
10%
YouTube
7%
Twitter / X
6%
TikTok
4%
Pinterest
1%

Social media adoption is strong at 52%, and 1% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (23%), Facebook Pixel (8%).

Google Analytics
27%
Google Tag Manager
23%
Facebook Pixel
8%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

165 products $41 avg 7 ads
Vehicles & Parts
160 products $57 avg 6 ads
Jewelry & Watches Jewelry
Home - Delimate Netherlands
75 products $9 avg 1 ads
Animals & Pet Supplies Pet Food
26 products $22 avg 1 ads
Food & Beverages
1,204 products $29 avg 1 ads
Apparel & Accessories Kids Clothing T-Shirts
365 products $123 avg 2 ads
Beauty & Cosmetics Beauty Products Skincare
954 products $35 avg 1 ads
Apparel & Accessories Jewelry & Watches Celebrations & Gifts
100 products $281 avg 1 ads
1,418 products $38 avg 4 ads
Apparel & Accessories Jewelry & Watches Women's Clothing
1,100 products $234 avg 1 ads
Electronics
746 products $95 avg 1 ads
Apparel & Accessories T-Shirts
116 products $26 avg 2 ads
Home & Garden

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 49,950 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 15,848 new WooCommerce stores were indexed in Netherlands, reflecting a 32% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 450 products. The most common catalog size range is 1-9.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.