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WooCommerce country analytics
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Updated Apr 27, 2026
WooCommerce

15.3K WooCommerce Stores in Netherlands: Stats & Trends (2026)

We track 15,267 active WooCommerce stores in Netherlands, with 6,662 newly added in the last 30 days (44% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Food & Beverages. 63% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

63%
Social media
2%
Meta ads
72%
Contact info
Total Stores
15,267
Active WooCommerce stores
New (30d)
6,662
Newly added in the last 30 days
Avg. Products
527
Among 14,911 stores with catalog data
Avg. Price
$394
Among 13,501 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,653 3,326 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6,662 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,744 · 25%
10-49 4,037 · 27%
50-199 3,203 · 21%
200-999 2,586 · 17%
1k-4.9k 1,051 · 7%
5k+ 290 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
15% coverage
Apparel & Accessories
9% coverage
Food & Beverages
8% coverage
Arts & Entertainment
7% coverage
Education & Courses
5% coverage
Celebrations & Gifts
5% coverage
Beauty & Cosmetics
4% coverage
Electronics
4% coverage
Health
3% coverage
Hardware
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 527 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,099. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,416 · 33%
$25-$49 2,871 · 21%
$50-$99 2,049 · 15%
$100-$199 1,357 · 10%
$200-$499 1,242 · 9%
$500+ 1,566 · 12%
Store currencies
EUR 14,094 USD 473 GBP 61 AUD 2 HUF 2 PLN 2 AANDACHT 1 CDC 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $394 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (53%), Instagram (48%), LinkedIn (12%).

Facebook
53%
Instagram
48%
LinkedIn
12%
YouTube
11%
Twitter / X
7%
TikTok
7%
Pinterest
1%

Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Tag Manager (34%), Google Analytics (31%), Facebook Pixel (17%).

Google Tag Manager
34%
Google Analytics
31%
Facebook Pixel
17%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

314 products $45 avg 3 ads
Home & Garden art decor personalized signs
44 products $152 avg 2 ads
Vehicles & Parts electric bike cargo bike
8 products $1191 avg 23 ads
Home & Garden luxe meubels maatwerk
332 products $258 avg 1 ads
Health Home & Garden medical aids personalized health support
2,077 products $158 avg 2 ads
Sporting Goods Apparel & Accessories hockey gear winter sports
15 products $84 avg 5 ads
Education & Courses meditation retreats
123 products $721 avg 6 ads
Furniture home furniture living room decor
488 products $42 avg 9 ads
Apparel & Accessories voetbalshirts voetbalkleding
817 products $3 avg 4 ads
Be-Witched Netherlands
371 products $52 avg 2 ads
Apparel & Accessories bandanas knitted scarves
1,560 products $5 avg 3 ads
Food & Beverages baking supplies edible prints

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FAQ

How many WooCommerce stores are in Netherlands?

Our database tracks 15,267 active WooCommerce stores in Netherlands.

How fast is the Netherlands WooCommerce market growing?

In the past 30 days, 6,662 new WooCommerce stores were indexed in Netherlands, reflecting a 44% monthly growth rate.

What is the average catalog size for Netherlands WooCommerce stores?

Among WooCommerce stores in Netherlands with catalog data, the average is about 527 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.