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WooCommerce category analytics
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Updated June 22, 2026
WooCommerce

250.2K WooCommerce Apparel & Accessories Stores: Stats & Market Data (2026)

250,247 active WooCommerce stores fall into the Apparel & Accessories segment, with 51,085 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 42% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

42%
Social media
2%
Meta ads
49%
Contact info
Total Stores
250,247
Active WooCommerce stores
New (30d)
51,085
Newly added in the last 30 days
Avg. Products
1,444
Among 249,858 stores with catalog data
Avg. Price
$115
Among 234,507 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

61,327 30,663 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51,085 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23,487 · 9%
10-49 81,573 · 33%
50-199 65,312 · 26%
200-999 48,218 · 19%
1k-4.9k 20,357 · 8%
5k+ 10,911 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
4% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Jewelry & Watches
2% coverage
Electronics
2% coverage
Sporting Goods
2% coverage
Beauty & Cosmetics
2% coverage
Toys & Games
2% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,444 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,578. The strongest country concentrations are India, United Kingdom, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 85,452 · 36%
$25-$49 64,825 · 28%
$50-$99 42,327 · 18%
$100-$199 24,609 · 10%
$200-$499 12,487 · 5%
$500+ 4,807 · 2%
Store currencies
USD 95,846 EUR 51,614 INR 13,625 GBP 11,873 BDT 6,451 PKR 5,304 BRL 4,374 PLN 3,531

Among stores with pricing data, the most common price range is Under $25. The average is higher at $115 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (33%), Facebook (32%), YouTube (7%).

Instagram
33%
Facebook
32%
YouTube
7%
Twitter / X
7%
TikTok
6%
LinkedIn
3%
Pinterest
2%

About 42% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (11%), Facebook Pixel (10%).

Google Analytics
18%
Google Tag Manager
11%
Facebook Pixel
10%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

82 products $9 avg 1 ads
Apparel & Accessories
133 products $30 avg 1 ads
Apparel & Accessories Clothing
254 products $4 avg 3 ads
Baby & Kids Apparel & Accessories Baby Clothing Kids Clothing
628 products $414 avg 2 ads
Apparel & Accessories Men's Shoes Men's Clothing
35 products $6 avg 5 ads
Apparel & Accessories Food & Beverages Clothing
4,599 products $15 avg 5 ads
Apparel & Accessories Fashion Accessories Bags
MH Socks Bangladesh
26 products $4 avg 2 ads
Apparel & Accessories
66 products $20 avg 1 ads
Apparel & Accessories Sportswear Fitness Equipment
1,223 products $165 avg 1 ads
Apparel & Accessories Swimwear
70 products $18 avg 53 ads
Apparel & Accessories Toys & Games Beauty & Cosmetics Fashion Accessories Toys
461 products $10 avg 1 ads
Apparel & Accessories Beauty & Cosmetics
35 products $11 avg 1 ads
Apparel & Accessories Women's Clothing Clothing

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FAQ

How many WooCommerce Apparel & Accessories stores are there?

We currently track 250,247 active WooCommerce stores in the Apparel & Accessories segment.

Are WooCommerce Apparel & Accessories stores growing?

Yes. In the last 30 days, 51,085 new stores were indexed in the Apparel & Accessories segment, showing a 20% monthly growth rate.

What is the average product price in WooCommerce Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $115, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.