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WooCommerce category analytics
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Updated July 20, 2026
WooCommerce

86.0K WooCommerce Health Stores: Stats & Market Data (2026)

86,048 active WooCommerce stores fall into the Health segment, with 11,708 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 39% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

39%
Social media
2%
Meta ads
54%
Contact info
Total Stores
86,048
Active WooCommerce stores
New (30d)
11,708
Newly added in the last 30 days
Avg. Products
1,191
Among 85,685 stores with catalog data
Avg. Price
$190
Among 74,593 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18,761 9,380 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

11,708 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13,137 · 15%
10-49 31,128 · 36%
50-199 23,450 · 27%
200-999 10,977 · 13%
1k-4.9k 3,676 · 4%
5k+ 3,317 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
8% coverage
Food & Beverages
4% coverage
Home & Garden
4% coverage
Education & Courses
2% coverage
Sporting Goods
1% coverage
Apparel & Accessories
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,191 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,625. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27,579 · 37%
$25-$49 18,129 · 24%
$50-$99 13,776 · 18%
$100-$199 7,284 · 10%
$200-$499 4,393 · 6%
$500+ 3,432 · 5%
Store currencies
USD 27,644 EUR 17,158 INR 4,951 GBP 4,265 VND 1,765 CAD 1,649 AUD 1,616 BRL 1,608

Among stores with pricing data, the most common price range is Under $25. The average is higher at $190 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (33%), Instagram (26%), YouTube (9%).

Facebook
33%
Instagram
26%
YouTube
9%
Twitter / X
7%
LinkedIn
6%
TikTok
4%
Pinterest
1%

About 39% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (17%), Facebook Pixel (8%).

Google Analytics
23%
Google Tag Manager
17%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,539 products $3 avg 2 ads
Health Wellness
451 products $61 avg 5 ads
Apparel & Accessories Health Sunglasses & Eyewear
Home - Pharmawell South Africa
25 products $8 avg 7 ads
Health Wellness
206 products $105 avg 1 ads
Health
134 products $36 avg 1 ads
Health Celebrations & Gifts Wellness Gifts
132 products $19 avg 2 ads
Health Wellness Supplements
40 products $62 avg 93 ads
Health Skincare
106 products $53 avg 1 ads
Health Wellness Supplements
241 products $18 avg 1 ads
Home & Garden Health Celebrations & Gifts
42 products $13 avg 2 ads
Health Business & Industrial Digital Marketing Courses
53 products $86 avg 45 ads
Beauty & Cosmetics Health Cosmetics Skincare
10 products $4491 avg 3 ads
Health Wellness

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FAQ

How many WooCommerce Health stores are there?

We currently track 86,048 active WooCommerce stores in the Health segment.

Are WooCommerce Health stores growing?

Yes. In the last 30 days, 11,708 new stores were indexed in the Health segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Health stores?

Among stores with pricing data, the average listed price is about $190, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.