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WooCommerce category analytics
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Updated June 29, 2026
WooCommerce

82.5K WooCommerce Health Stores: Stats & Market Data (2026)

82,489 active WooCommerce stores fall into the Health segment, with 14,523 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 44% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

44%
Social media
2%
Meta ads
59%
Contact info
Total Stores
82,489
Active WooCommerce stores
New (30d)
14,523
Newly added in the last 30 days
Avg. Products
1,169
Among 82,406 stores with catalog data
Avg. Price
$192
Among 72,456 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19,575 9,787 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

14,523 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14,413 · 17%
10-49 29,832 · 36%
50-199 21,569 · 26%
200-999 10,081 · 12%
1k-4.9k 3,370 · 4%
5k+ 3,141 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
8% coverage
Food & Beverages
5% coverage
Home & Garden
4% coverage
Education & Courses
2% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,169 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,572. The strongest country concentrations are India, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26,604 · 37%
$25-$49 17,649 · 24%
$50-$99 13,282 · 18%
$100-$199 7,186 · 10%
$200-$499 4,287 · 6%
$500+ 3,448 · 5%
Store currencies
USD 26,817 EUR 16,402 INR 4,694 GBP 4,175 VND 1,738 AUD 1,616 CAD 1,569 BRL 1,546

Among stores with pricing data, the most common price range is Under $25. The average is higher at $192 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Facebook (37%), Instagram (30%), YouTube (11%).

Facebook
37%
Instagram
30%
YouTube
11%
Twitter / X
8%
LinkedIn
7%
TikTok
5%
Pinterest
2%

About 44% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (19%), Facebook Pixel (10%).

Google Analytics
25%
Google Tag Manager
19%
Facebook Pixel
10%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $321 avg 1 ads
Health Sporting Goods Travel
78 products $25 avg 199 ads
Health Health Products Wellness
28 products $1126 avg 1 ads
Health
727 products $149 avg 2 ads
Beauty & Cosmetics Health Home & Garden Skincare
744 products $12 avg 22 ads
Health
94 products $6 avg 13 ads
Health Wellness
516 products $16 avg 1 ads
Health Health Products Wellness
78 products $1 avg 1 ads
Beauty & Cosmetics Health Wellness Supplements
33 products $36 avg 2 ads
Education & Courses Books & Literature Health Wellness Courses

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FAQ

How many WooCommerce Health stores are there?

We currently track 82,489 active WooCommerce stores in the Health segment.

Are WooCommerce Health stores growing?

Yes. In the last 30 days, 14,523 new stores were indexed in the Health segment, showing a 18% monthly growth rate.

What is the average product price in WooCommerce Health stores?

Among stores with pricing data, the average listed price is about $192, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.