91.6K WooCommerce Beauty & Cosmetics Stores: Stats & Market Data (2026)
91,597 active WooCommerce stores fall into the Beauty & Cosmetics segment, with 20,807 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
20,807 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 36%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,565 because some stores carry much larger inventories. The strongest country concentrations are India, United Kingdom, Bangladesh.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (18%), Facebook Pixel (16%).
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Start Free TrialFAQ
How many WooCommerce Beauty & Cosmetics stores are there?
We currently track 91,597 active WooCommerce stores in the Beauty & Cosmetics segment.
Are WooCommerce Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 20,807 new stores were indexed in the Beauty & Cosmetics segment, showing a 23% monthly growth rate.
What is the average product price in WooCommerce Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (43%), Facebook (42%), YouTube (10%).
Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the WooCommerce average of 45%.