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PrestaShop category analytics
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Updated July 20, 2026
PrestaShop

70 PrestaShop Beauty & Cosmetics Stores: Stats & Market Data (2026)

70 active PrestaShop stores fall into the Beauty & Cosmetics segment, with 18 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. 59% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

59%
Social media
1%
Meta ads
57%
Contact info
Total Stores
70
Active PrestaShop stores
New (30d)
18
Newly added in the last 30 days
Avg. Products
5,120
Among 70 stores with catalog data
Avg. Price
$640
Among 15 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

34 17 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

18 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the PrestaShop average of 33%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 2 · 3%
50-199 9 · 13%
200-999 20 · 29%
1k-4.9k 26 · 37%
5k+ 13 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
16% coverage
Apparel & Accessories
6% coverage
Home & Garden
6% coverage
Baby & Kids
3% coverage
Food & Beverages
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,120 products. That's larger than the PrestaShop average of 3,872. The strongest country concentrations are Spain, Italy, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6 · 40%
$25-$49 5 · 33%
$50-$99 2 · 13%
$100-$199 1 · 7%
$500+ 1 · 7%
Store currencies
EUR 47 TND 4 IRT 3 MAD 3 RON 3 IRR 2 SEK 2 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $640 because some stores price much higher, pulling it up. That's above the PrestaShop average of $544.

Social media platforms

Instagram (54%), Facebook (47%), YouTube (9%).

Instagram
54%
Facebook
47%
YouTube
9%
TikTok
6%
LinkedIn
3%
Twitter / X
3%
Pinterest
1%

Social media adoption is strong at 59%, and 1% of stores run Meta ad campaigns. That's 20 percentage points above the PrestaShop average of 39%.

Marketing & analytics tools

Google Tag Manager (50%), Google Analytics (46%), Facebook Pixel (16%).

Google Tag Manager
50%
Google Analytics
46%
Facebook Pixel
16%
Google Ads
11%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

727 products $32 avg
Beauty & Cosmetics Home & Garden Aromatherapy
1,882 products 2 ads
Beauty & Cosmetics
44 products $9132 avg
Beauty & Cosmetics
296 products $71 avg
Beauty & Cosmetics Beauty Products
53 products $53 avg
Beauty & Cosmetics Cosmetics Specialty Foods
3,026 products
Beauty & Cosmetics Haircare Nail Care
1,817 products $15 avg
Beauty & Cosmetics
103 products $17 avg
Beauty & Cosmetics
1,250 products
Beauty & Cosmetics Haircare Skincare
Kleancolor Netherlands
80 products $28 avg
Beauty & Cosmetics Nail Care Skincare

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FAQ

How many PrestaShop Beauty & Cosmetics stores are there?

We currently track 70 active PrestaShop stores in the Beauty & Cosmetics segment.

Are PrestaShop Beauty & Cosmetics stores growing?

Yes. In the last 30 days, 18 new stores were indexed in the Beauty & Cosmetics segment, showing a 26% monthly growth rate.

What is the average product price in PrestaShop Beauty & Cosmetics stores?

Among stores with pricing data, the average listed price is about $640, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.