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WooCommerce market overview
Updated Apr 27, 2026
WooCommerce

1.1M WooCommerce Stores: Stats, Trends & Data (2026)

We track 1,098,847 active WooCommerce stores across all markets, with 261,400 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 58% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

58%
Social media
3%
Meta ads
61%
Contact info
Total Stores
1,098,847
Active WooCommerce stores
New (30d)
261,400
Newly added in the last 30 days
Avg. Products
1,073
Among 1,065,375 stores with catalog data
Avg. Price
$418
Among 921,009 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

254,384 127,192 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

261,400 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 287,033 · 27%
10-49 343,904 · 32%
50-199 209,049 · 20%
200-999 138,266 · 13%
1k-4.9k 54,331 · 5%
5k+ 32,792 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Home & Garden
11% coverage
Food & Beverages
8% coverage
Arts & Entertainment
7% coverage
Electronics
6% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
6% coverage
Health
4% coverage
Hardware
4% coverage
Celebrations & Gifts
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,073 because some stores carry much larger inventories. The strongest country concentrations are India, United Kingdom, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 357,290 · 39%
$25-$49 181,216 · 20%
$50-$99 131,160 · 14%
$100-$199 91,909 · 10%
$200-$499 77,601 · 8%
$500+ 81,833 · 9%
Store currencies
USD 370,464 EUR 214,849 GBP 57,168 INR 48,063 CAD 21,236 VND 20,705 AUD 20,332 BDT 19,786

Among stores with pricing data, the most common price range is Under $25. The average is higher at $418 because some stores price much higher, pulling it up.

Social media platforms

Facebook (49%), Instagram (43%), YouTube (15%).

Facebook
49%
Instagram
43%
YouTube
15%
Twitter / X
12%
LinkedIn
9%
TikTok
7%
Pinterest
3%

Social media adoption is strong at 58%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
28%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

230 products $4 avg 5 ads
Education & Courses teaching resources k-3
1,226 products $19948 avg 2 ads
Vehicles & Parts car auctions classic cars
19 products $28 avg 2 ads
Beauty & Cosmetics natural skin care tallow-based products
24 products $537 avg 2 ads
Celebrations & Gifts beer table beer mugs
72 products $55 avg 1 ads
Furniture
33 products $39 avg 10 ads
Home & Garden outlet uksematid
249 products $971 avg 1 ads
Vehicles & Parts 4x4 drawer systems roof racks
2,000 products $827 avg 1 ads
Electronics dj equipment stage lighting
229 products $11824 avg 1 ads
Hardware Vehicles & Parts outdoor power equipment lawn care tools
865 products $3 avg 2 ads
Apparel & Accessories t-shirt men's fashion
69 products $32 avg 10 ads
Apparel & Accessories fashion clothing store

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FAQ

How many WooCommerce stores are there?

We currently track 1,098,847 active WooCommerce stores.

Is the WooCommerce market still growing?

Yes. In the last 30 days, 261,400 new WooCommerce stores were indexed, representing 24% of the current base.

What is the average product price across WooCommerce stores?

Among stores with pricing data, the average listed price is about $418, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.