2.6M WooCommerce Stores: Stats, Trends & Data (2026)
We track 2,599,340 active WooCommerce stores across all markets, with 735,558 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
735,558 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,578 because some stores carry much larger inventories. The strongest country concentrations are United Kingdom, India, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $424 because some stores price much higher, pulling it up.
Marketing & analytics tools
Google Analytics (21%), Google Tag Manager (13%), Facebook Pixel (8%).
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Start Free TrialFAQ
How many WooCommerce stores are there?
We currently track 2,599,340 active WooCommerce stores.
Is the WooCommerce market still growing?
Yes. In the last 30 days, 735,558 new WooCommerce stores were indexed, representing 28% of the current base.
What is the average product price across WooCommerce stores?
Among stores with pricing data, the average listed price is about $424, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (35%), Instagram (31%), YouTube (10%).
About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.