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WooCommerce market overview
Updated June 8, 2026
WooCommerce

2.2M WooCommerce Stores: Stats, Trends & Data (2026)

We track 2,245,341 active WooCommerce stores across all markets, with 826,399 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 46% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

46%
Social media
1%
Meta ads
57%
Contact info
Total Stores
2,245,341
Active WooCommerce stores
New (30d)
826,399
Newly added in the last 30 days
Avg. Products
1,569
Among 2,170,675 stores with catalog data
Avg. Price
$422
Among 1,830,859 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

867,837 433,918 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

826,399 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 602,565 · 28%
10-49 692,685 · 32%
50-199 396,909 · 18%
200-999 263,903 · 12%
1k-4.9k 113,882 · 5%
5k+ 100,731 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Home & Garden
9% coverage
Food & Beverages
6% coverage
Arts & Entertainment
5% coverage
Electronics
5% coverage
Beauty & Cosmetics
4% coverage
Hardware
4% coverage
Health
3% coverage
Education & Courses
3% coverage
Celebrations & Gifts
3% coverage
Business & Industrial
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,569 because some stores carry much larger inventories. The strongest country concentrations are United Kingdom, India, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 723,165 · 39%
$25-$49 352,556 · 19%
$50-$99 263,996 · 14%
$100-$199 179,747 · 10%
$200-$499 152,311 · 8%
$500+ 159,084 · 9%
Store currencies
USD 701,841 EUR 475,499 GBP 118,263 INR 87,086 VND 48,169 BRL 40,796 AUD 39,687 CAD 39,513

Among stores with pricing data, the most common price range is Under $25. The average is higher at $422 because some stores price much higher, pulling it up.

Social media platforms

Facebook (37%), Instagram (33%), YouTube (11%).

Facebook
37%
Instagram
33%
YouTube
11%
Twitter / X
9%
LinkedIn
7%
TikTok
5%
Pinterest
2%

About 46% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Facebook Pixel (10%).

Google Analytics
23%
Google Tag Manager
15%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

673 products $901 avg 2 ads
Home & Garden woodheaters gas-log-fires
93 products $117 avg 2 ads
Home & Garden wall art home decor
57 products $76 avg 1 ads
Beauty & Cosmetics anti-aging skincare products
68 products $33 avg 2 ads
Arts & Entertainment music production synths
111 products $49 avg 1 ads
Apparel & Accessories bikini swimwear women's bikini
23 products $32 avg 5 ads
Home & Garden lawn care garden tools
145 products $5432 avg 1 ads
Home & Garden wellness sauna
89 products $29 avg 8 ads
Animals & Pet Supplies dog accessories outdoor dog gear
5 products $12 avg 1 ads
Furniture c-shaped sofa side table wooden side table
6 products $20 avg 2 ads
Beauty & Cosmetics salon supply hairdressing tools
143 products $455 avg 2 ads
Home & Garden lawn-mowers outdoor-power-equipment

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FAQ

How many WooCommerce stores are there?

We currently track 2,245,341 active WooCommerce stores.

Is the WooCommerce market still growing?

Yes. In the last 30 days, 826,399 new WooCommerce stores were indexed, representing 37% of the current base.

What is the average product price across WooCommerce stores?

Among stores with pricing data, the average listed price is about $422, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.