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WooCommerce category analytics
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Updated May 18, 2026
WooCommerce

70.9K WooCommerce Education & Courses Stores: Stats & Market Data (2026)

70,915 active WooCommerce stores fall into the Education & Courses segment, with 17,425 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 61% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
59%
Contact info
Total Stores
70,915
Active WooCommerce stores
New (30d)
17,425
Newly added in the last 30 days
Avg. Products
209
Among 70,870 stores with catalog data
Avg. Price
$288
Among 67,317 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,232 5,116 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

17,425 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 25,566 · 36%
10-49 28,316 · 40%
50-199 11,222 · 16%
200-999 4,127 · 6%
1k-4.9k 1,235 · 2%
5k+ 404 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Software
2% coverage
Arts & Entertainment
2% coverage
Business & Industrial
1% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 209 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, Poland, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20,201 · 30%
$25-$49 10,222 · 15%
$50-$99 10,546 · 16%
$100-$199 9,540 · 14%
$200-$499 9,397 · 14%
$500+ 7,411 · 11%
Store currencies
USD 24,908 EUR 14,601 GBP 4,246 INR 3,866 PLN 2,552 BRL 1,929 CAD 1,839 AUD 1,639

Among stores with pricing data, the most common price range is Under $25. The average is higher at $288 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Facebook (50%), Instagram (44%), YouTube (25%).

Facebook
50%
Instagram
44%
YouTube
25%
LinkedIn
17%
Twitter / X
16%
TikTok
7%
Pinterest
3%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (21%), Facebook Pixel (17%).

Google Analytics
33%
Google Tag Manager
21%
Facebook Pixel
17%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

18 products $10 avg 1 ads
Education & Courses test series exam prep
18 products $9 avg 1 ads
Education & Courses language-learning translation-services
67 products $79 avg 10 ads
Education & Courses pet summit
159 products $90 avg 3 ads
Education & Courses Arts & Entertainment creative workshops online courses
59 products $69 avg 1 ads
Education & Courses public-speaking leadership
124 products $16 avg 1 ads
Education & Courses religious books motivational merchandise
45 products $165 avg 1 ads
Education & Courses massage courses bodywork workshops
229 products $2600 avg 2 ads
Electronics Education & Courses drone store training courses
79 products $36 avg 1 ads
Home & Garden Education & Courses herbalism herbal-education
18 products $17 avg 1 ads
Education & Courses Books & Literature mandarin classes for kids learn chinese sydney
15 products $36 avg 1 ads
Education & Courses gymnastics classes parkour courses

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FAQ

How many WooCommerce Education & Courses stores are there?

We currently track 70,915 active WooCommerce stores in the Education & Courses segment.

Are WooCommerce Education & Courses stores growing?

Yes. In the last 30 days, 17,425 new stores were indexed in the Education & Courses segment, showing a 25% monthly growth rate.

What is the average product price in WooCommerce Education & Courses stores?

Among stores with pricing data, the average listed price is about $288, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.