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BigCommerce market overview
Updated May 18, 2026
BigCommerce

25.5K BigCommerce Stores: Stats, Trends & Data (2026)

We track 25,478 active BigCommerce stores across all markets, with 4,235 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 57% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

57%
Social media
3%
Meta ads
63%
Contact info
Total Stores
25,478
Active BigCommerce stores
New (30d)
4,235
Newly added in the last 30 days
Avg. Products
2,669
Among 23,110 stores with catalog data
Avg. Price
$352
Among 15,731 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,765 1,382 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4,235 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,357 · 6%
10-49 3,907 · 17%
50-199 5,297 · 23%
200-999 6,190 · 27%
1k-4.9k 3,997 · 17%
5k+ 2,362 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Home & Garden
11% coverage
Hardware
8% coverage
Arts & Entertainment
7% coverage
Electronics
7% coverage
Vehicles & Parts
7% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
5% coverage
Celebrations & Gifts
4% coverage
Health
4% coverage
Sporting Goods
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,669 products per store. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,151 · 26%
$25-$49 3,167 · 20%
$50-$99 2,821 · 18%
$100-$199 1,985 · 13%
$200-$499 1,778 · 11%
$500+ 1,829 · 12%
Store currencies
USD 15,390 GBP 1,056 AUD 884 CAD 623 EUR 584 NZD 149 SGD 40 INR 36

Among stores with pricing data, the most common price range is Under $25. The average is higher at $352 because some stores price much higher, pulling it up.

Social media platforms

Facebook (48%), Instagram (42%), Twitter / X (23%).

Facebook
48%
Instagram
42%
Twitter / X
23%
YouTube
21%
Pinterest
14%
LinkedIn
10%
TikTok
3%

Social media adoption is strong at 57%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (31%), Google Tag Manager (22%).

Google Analytics
59%
Facebook Pixel
31%
Google Tag Manager
22%
Google Ads
13%
TikTok Pixel
4%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

287 products $179 avg 1 ads
Hardware sign brackets sign lighting
203 products $101 avg 1 ads
Apparel & Accessories figure skating spinner sports equipment
22 products $226 avg 1 ads
Jewelry & Watches breast milk jewelry keepsakes
2,184 products $191 avg 1 ads
Arts & Entertainment music boxes decorative items
177 products $67 avg 4 ads
Beauty & Cosmetics men skincare acne treatment
89 products $49 avg 1 ads
Arts & Entertainment craft storage organization
782 products $73 avg 33 ads
Home & Garden bedding linen
406 products $43 avg 2 ads
Jewelry & Watches sterling silver jewelry
2,475 products $85 avg 2 ads
Hardware arborist tree climbing gear
453 products $48 avg 5 ads
Apparel & Accessories harley davidson clothing
457 products $77 avg 13 ads
Home & Garden gardening plant grow

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FAQ

How many BigCommerce stores are there?

We currently track 25,478 active BigCommerce stores.

Is the BigCommerce market still growing?

Yes. In the last 30 days, 4,235 new BigCommerce stores were indexed, representing 17% of the current base.

What is the average product price across BigCommerce stores?

Among stores with pricing data, the average listed price is about $352, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.